The primary reason the many of the OEM's don't focus more on the mid sized pickup market is that it just isn't worth tooling up entire plants to build a product that doesn't have enough market share to justify the cost to build it. True, if they would put a little more effort into doing it more like what the consumer wants, they might pull off a little more of the market share. But Toyota, by far, has a real grip on the mid sized pickup market. What might be the big breaker in this, is when the Chevy Colorado and the GMC Canyon get their diesel option that is coming soon. That might be the game changer. We'll have to see how that plays out. Why they haven't offered this in the U.S. before, boggles the mind. They have had it for their Colorado/Canyon pickups in other parts to the world.
2015 Colorado
- Thread starter RamFan
- Start date
