Originally Posted By: oilnoob425
Originally Posted By: 01rangerxl
Originally Posted By: biomed_eng_2000
I would consider buying it it were a new Genesis line, not a Hyundai!
The name matters.
To say "I just bought the new Hyundai sedan" feels much different than saying "I just bought the new Genesis sedan".
I agree. Especially in the US. Toyota, Nissan, and Honda all learned about that around 16-18 years ago and it has worked out well for them so far. US buyers especially like luxury brand names to be separated from the parent company. It is how we have always done cars here. It would probably do Hyundai more good to create another brand/division and make this a flagship for it. This car will end up being Hyundai's Cressida I bet. Maybe they'll try a brand after this.
Saying, "I just bought Toyota" sounds equally lame as, "I just bought Hyundai,Honda,Kia,Chevy,Ford, etc..." On the other hand, "I just bough a Porsche is a whole different story" now THAT'S A DIFFERENCE. So potato, patato, no difference really.
What I mean is 16-18 years ago is when Lexus, Acura, and Infinti came out. The Japanese Big 3 created them specifically for the US market because people in the US market like to have separate luxury brands...like Cadillac, Lincoln, etc... I'm not bashing Hyundai at all, I'm just saying what will probably happen.