Sergio is running a car company that could disappear and hardly anybody would notice, but for fans of Jeep, the Hemi, and diesel Rams. Bringing Alfa Romeo back to the US will only get a few more sales to a small, small niche. Nobody wants to buy a Fiat branded car in the US. They have already thrown in the towel on small and medium passenger cars in the US by stopping production on the Dart and 200, which were good cars. The problem is, there is worldwide overcapacity in the auto industry, and the small players must team up or close down.