To answer the OP's question, yes...WIX filters are very high quality but no, they are not any "better" than OEM.
Considering the cost of repair/replacement of most automatic transmissions, I usually prefer to use OEM for the filters but that's likely a placebo for my OCD.
I agree w/slacktide_bitog about not needing to change the filter, with the following addendum: "...after an initial change". The filter is really there to catch any break-in wear materials and after that, it's pretty much unnecessary. I like to change the filter at about 15,000 miles, but that's it. I also install a drain plug if the pan doesn't have one, making future drain & fills so much easier and less messy. Fresh fluid is more important than changing an already clean filter.