Like Jetronic pointed out, all cars have a lot of front brake bias and front heavy cars have more, which is optimized for braking on dry pavement to have the front and rear tires engage ABS almost at the same time with all the weight transfer to the front. On snow, that weight transfer never happens and so for ideal braking the rear brakes could be doing more than the bias allows. Now alot of cars have Electronic brake force distribution which in theory should be able to optimize rear braking forces for the amount of grip the surface has. But I doubt any manufacturer dares to tune a decent amount of rear bias into their software on slippery surfaces, and certainly not the perfect brake bias effect of 4wd...This typically is only applied to your true AWD/4WD setups where the front and rear wheels are locked together so that no one set of wheels is free to just lock up while the others continue to rotate. Think of your typical FWD setup where the rear is lighter and so on a slippery surface those wheels can lock up, engaging the ABS where as the fronts didn't need it. With true AWD/4WD, the front wheels rotating mean the rear wheels rotate so things are kept "in synch", warding off ABS engagement until it is actually needed more globally.
I believe that's the theory.
I found the braking with a no centre diff 4wd system was much better on snow and ice as its also mechanical ABS and helps keep the tires rotating at the same speed regardless of temporary losses of grip at each tire. In a short wheelbase vehicle like my 03 Tracker, you also had to watch the back end as the rear tires are now doing as much braking as the fronts with less weight on them so threshold braking in a corner would initiate a nice 4wd drift.
Our Outback and most part time AWD vehicles don't actually have a centre diff anymore, just a clutch pack which I'm sure is programmed to decouple the axles as soon as braking activates ABS or stability control to allow the systems to promote understeer effectively. It would be interesting to be able to shut off all the electronics and just choose to lock the clutch pack and drive that way. I'd think it would actually be faster in a rally stage situation but not as forgiving in a normal driving accident avoidance situation.