Wife’s new ride finally arrived

A/C is still optional on the Wrangler? OP did good on the options, checked all the important ones without going overboard. Sweet looking Jeep.
 
Ouch, $2500 extra for the auto trans? Do they charge an extra $2,500 over the 6 speed manual? The base price I'd be all over, but those options add up quick!

These things are insanely priced.

$2500 for auto, $1200 for heated seats, $2000 or whatever for hard top, all should be standard equipment. It’s part of the reason we didn’t buy another and ordered something else, absolutely zero value.
 
Ouch, $2500 extra for the auto trans? Do they charge an extra $2,500 over the 6 speed manual? The base price I'd be all over, but those options add up quick!
The irony being, probably 90% of Wrangler buyers pop for the automatic. But wrapping another $2500 into the base price would make the vehicle, you know, too expensive.
 
41k for a soft top two door wrangler. im going to be driving my truck a looong looong time.
 
Ridiculous I agree 🤷‍♂️
Lol, well keeping the wife happy is "priceless"! They are a unique vehicle and if its what she wants, and you've got the money, why not. They do have pretty good resale value anyways. Buying a used one in near new condition costs about the same with less warranty left and may have been beat on.

It must interesting though, being a marketing guy and just pulling numbers out of the air for those options to maximize profit...
Our base no options Outback must have similar mechanical complexity and has almost all of the options(just no heated wheel, fancy paint, alloy wheels, remote starter, or garage door opener), and adds a built in roof rack, for less than the Wrangler base price, but it doesn't do all the fun Jeep Wrangler things either. I'm sure you two will enjoy it.
 
Lol, well keeping the wife happy is "priceless"! They are a unique vehicle and if its what she wants, and you've got the money, why not. They do have pretty good resale value anyways. Buying a used one in near new condition costs about the same with less warranty left and may have been beat on.

It must interesting though, being a marketing guy and just pulling numbers out of the air for those options to maximize profit...
Our base no options Outback must have similar mechanical complexity and has almost all of the options(just no heated wheel, fancy paint, alloy wheels, remote starter, or garage door opener), and adds a built in roof rack, for less than the Wrangler base price, but it doesn't do all the fun Jeep Wrangler things either. I'm sure you two will enjoy it.
She’s almost 60 and only had Wranglers. They don’t do much for me.
 
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