There are plenty of 15W-50's out there. Since 15W is good to well below 0*F, why look for a 0W ... 99% of folks in the lower 48 will never need a 0W. And if they do, the engine in the Prius won't want a 50 at op temp ...
Any engine that needs a 50 at op temp (mod'd BBC, air-cooled Porsche, many track rated Fords, etc.) will never be driven in the freezing conditions that would need a 0W ...