Quaker State Ultimate Durability is a great oil for the price; no doubt that SOPUS is likely steering excess GTL into Quaker State Ultimate Durability. Even if they aren't,Quaker State Ultimate Durability usually has a little more moly and boron than most, and is a little thicker in each grade. About the only downside is there are rarely rebates on this brand, but occasionally places like Menards will throw it on sale.
At an easy $20 any time at Walmart, along with a $6-9 FTG or FU, it's a no-brainer for 10k OCIs. Don't be a lemming and just follow the fickle masses on here with unfounded brand prejudices,Quaker State Ultimate Durability is more than enough oil to get your vehicle (even from brand new) all the way to 300k and beyond.