Why does Bosch have so many beam blades?

[UG_Passat]

Bosch has the following beam blade product lines
FOCUS
ICON
Evolution
Clear Advantage
Envision
Spectrum DirectFit
Aerotwin
PureVision
Marathon

Snow Driver
Winter

9 of them are "all-season", and 2 dedicated for snow

Why do they have so many of the "All-season" beam blades?

 

[charbaby]

My thought is, they're sold in different markets around the world or different markets even here in the states. And there may be some with different rubber compounds(cheaper/more expensive), aero dynamic for higher speed driving, different applications(may not fit every vehicle) etc. But, I'll bet that some may even be the same blade with different names.
I've only seen one or two different BOSCH beam type of blades in my area and I can't remember if they were at the same store or at different stores.

Rain-X has 3 beam blades(that I know of) that are the exact same blade just sold in different markets. Same blades!!!
*Latitude
*Repel
*Horizon
Oh, Rain-X has more than just 3 beam blades, it's just that the ones I mentioned above are the exact same sold elsewhere(US, Mexico, South America, Canada).

 

[Jetronic]

I don't know either, they only sell Aerotwin beam blades here. But those come in 2 flavours: made in china and made in europe. They are different too.

 

[slacktide_bitog]

Different price points, different markets, different retailers, etc. For example Walmart has their exclusive lines, sometimes parts stores also have their own exclusive names, etc.

Bosch wipers went downhill when stay started making them in China instead of Belgium.

 

[PimTac]

It does seem like a lot of product lines. As already mentioned their quality is not what it used to be. My Bosch blades didn’t last one year and were replaced with Denso. Quiet and chatter free unlike the Bosch.

 

[Jimmy_Russells]

I switched to Piaa a couple years ago and never looked back. They last much longer and just need a wipe from time to time to refresh them.

 

[atikovi]

Marketing. Fancy name means they can charge a higher price and people will believe it's better. The only time I've bought beam blades were if they came original to the car. Otherwise $3-$4 regular blades are perfectly fine.

 

[Warstud]

I was wondering why Mobil made so many different oils.

 

[2EHA]

I was wondering why SOPUS made so many different oils.

fixed