Haven't really seen much discussion of it, but many of these choices by the automakers derive from the need to warrant emissions-related components for 100,000 or more miles. In other words, if the component potentially affects emissions, it must either last the 100K or the automaker must repair or replace it free during that period. This is the reason for such expensive standard goodies as stainless steel exhaust systems and, yes, iridium spark plugs. Conventional plugs don't last anywhere near 100K miles.
However, with many of these long-life components you get what you pay for. My Escort wagon still has its original exhaust system after 287,000 miles. Sure beats buying a new one every couple of years as I've had to do with older cars.