quote:
I wonder how long it takes for a car consumer to "go back" to a brand after having a bad experience or hearing a lot of negative opinions? For me, I would guess 10-15 years... that's a long time. Car makers can't let their guard down.
My parents had less than stellar experiences with a number of American cars in the 70's. This ended with the purchase of a 1979 or 80 Ford Fairmont that was crap and was replaced in 1985 with a Dodge Colt Vista (mitsu product). Our next American car wasnt bought until 1997 (plymouth breeze, which has been an EXCELLENT car).
Larry the Cable Guy :
You want to know how the consumer is responsible? Well, here is how I see it... If I was to start a new thread on here about how Japanese cars are superior to US cars, everyoneon the board would chime in saying how this simply isnt true... People would cite how the buick regal was rated higher in quality than the Camry, others would praise this or that... US-made pickup trucks (which I think most everyone agrees are superior) wouldnt even need to be in the mix.
At the same time, look at what the typical American consumer picks as superior... forget what appeals to your driving, handling and economy senses... just think what they see as more reliable and superior... most would say Toyota or Honda. They've earned this reputation, and it has stuck.
Yet, the people on this board - maybe not the best representation of the population, but likely a good one, will say until theyre blue in the face that American cars are at least equal... while likely driving foreign cars (I know I'm guilty).
I think that this micro universe we call BITOG is a good example of the point that consumers are to blame... nothing against anyone on here... I just think its a good example to relate to. But even just looking outyour window, if you have neighbors, Ill bet one of your close neighbors has either a camry, accord, corolla or civic. For a reason - what theyve associated with longevity and good value for an extended lifecycle. Right or wrong, it is what it is... If 1/3 of those foreign car purchases were US built cars instead - would we still have this problem? Likely to a far lesser extent, if at all! But the consumer isnt fully to blame, just like no other entity in itself is to blame... And the consumer is less to blame by a longshot than the other entities.
Hopefully this wasnt too long-winded or roundabout an example...
JMH