It seems to be the current trend in the auto industry to have the name spelled out of the company on the rear of vehicles these days. It looks like Mazda and Subaru just added cars without the logo for the first time. Does it give the car more prestige to not have the typical logo on the rear? I think Ford will be the last to keep their logo badge on their vehicles.
Who will be the last to keep their logo
- Thread starter Finklejag
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But Ford’s badge is their company name spelled out. 
Some logos have historical cachet. Some have panasche. The rest get by with just a computer designed dash.
Chevy first used the bow tie logo on their 1913 models, and have used it continuously for 112 years. John Deere since 1876, Fords blue oval since 1927.
The popular back story is that Louis Chevrolet or Durant poached the logo idea from the wallpaper on a Paris hotel room. But is very old.
BMW is another that comes to mind. For both symbolic and practical reasons.
Unless their designers or marketers go completely mad (which can't be ruled out), Roundels with the blue and white representing Bavaria will always have a place on their vehicles. For corporate purposes, they've altered the logo over the years, but that has not been carried over to the vehicles, except for a show car or two.
(numerology trivia -- this is my #2002 post)
Porsche's crest is so central to the company, they'll give you the privilege of paying them even more money if your desire is to have full-colored versions applied to certain areas of their cars. LOL.
But in terms of the latest trend of spelling out brand names instead of logos (i.e. - Lexus, Honda), Porsche doesn't qualify, since that's something they've long practiced.
Mercedes has also been more liberal in the use of applying long names, not just the iconic three-pointed star. They love the star so much, they've gone Lamborghini and made it a saturated design theme.
Some brands have the desire, or need to reinvent themselves, or just be trendy.
Some don't.
Unless their designers or marketers go completely mad (which can't be ruled out), Roundels with the blue and white representing Bavaria will always have a place on their vehicles. For corporate purposes, they've altered the logo over the years, but that has not been carried over to the vehicles, except for a show car or two.
(numerology trivia -- this is my #2002 post)
Porsche's crest is so central to the company, they'll give you the privilege of paying them even more money if your desire is to have full-colored versions applied to certain areas of their cars. LOL.
But in terms of the latest trend of spelling out brand names instead of logos (i.e. - Lexus, Honda), Porsche doesn't qualify, since that's something they've long practiced.
Mercedes has also been more liberal in the use of applying long names, not just the iconic three-pointed star. They love the star so much, they've gone Lamborghini and made it a saturated design theme.
Some brands have the desire, or need to reinvent themselves, or just be trendy.
Some don't.
Mercedes will keep their logo.
It is the most recognized logo on planet earth.
It is the most recognized logo on planet earth.
Don't know, don't care----we'll all be dead.
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I'm still hopeful GMC brings back the classic script circa 1937
I'm partial tho I restore old GMC trucks
I'm partial tho I restore old GMC trucks
Some Teslas are sporting Audi Rings. Can't figure out why ?
There are logos on some vehicle brands that I’ve never liked.
Some of those vehicles are not sold on our shores and only sold in other markets.
I do however like badging on vehicles, front & rear. Even some badges on the side/front fenders. e.g. 5.0
I’m not the biggest fan of black edition badges nor black wheels but, I have seen a few that weren’t too bad.
Some of those vehicles are not sold on our shores and only sold in other markets.
I do however like badging on vehicles, front & rear. Even some badges on the side/front fenders. e.g. 5.0
I’m not the biggest fan of black edition badges nor black wheels but, I have seen a few that weren’t too bad.
Ford went through a period where they used the logo only very sparingly, if at all, on their vehicles. In the 1970s, I am thinking.... Granada, Fairmont etc. Even Chevy had some vehicles with minimal logos; my Nova for example didn't have any logos expect possibly on the steering wheel if I remember right.
A lot of folks debadge there cars. I wonder if that plays into it? If I stamp the company name into the back sheet metal harder to get rid of it.
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