I'm just giessing but i'll bet it has something to do with hot starts in warmer weather. In warmer weather they want the heavier oil on a hot start up to protect the crank. Otherwise it makes no sense, 30 wt is 30 wt.
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The second number, in this case 30, indicates the grade of the oil. 30 grade goes from a 100C cSt of 9.3 to a 100C cSt of 12.49. You could also have a 30 grade with a HTHS of even 3.5, A3, or as low as 2.9(many are 3.0-3.1)
As far as I know, there is no such thing as a 30 weight oil, or any weight oil for that matter. Oil is sold in viscosity grades, not weights. A 30 grade can be just .01 cSt thicker than a 20 or just .01 cSt thinner than a 40. Two 30 grade oils, even from the same manufacturer, could be very different in base oil thickness, amount of VII, cold flow and high temp specks.
Mobil 1 makes a 5w30 with a 100C cSt of 11.3. Their 10w30 has a 100C cSt of only 10. Valvoline makes a 10w30 Synpower FS with a 100C cSt of 10.5 and a 3.0 HTHS. They make a 10w30 MaxLife FS with a 100C cSt of 11.7 and a HTHS of 3.5.
If you pick up an oil container and it says XW-30 on it, it means that it at least meets a given cold flow property and it is in a range of 9.3 cSt to 12.49 cSt(30 GRADE) at temperature(100C). You could put a 30 grade oil in your engine with a 100C cSt as low as 9.3 or as high as 12.5. You could put a 30 grade oil in your engine with a HTHS of only 2.9 or as high as 3.5.(maybe more or less, these are just on the market oils that I am aware of) One 0W-30/5w30/10W-30 is not necessarily the same as another, even if from the same manufacturer. You could get a 0w30 that had a higher HTHS and a higher 100C than another 10w30.
With the advent of GP II, II+, and III, without even considering GP IV, there is often little difference in base oils between the XW-30 oils. Lots of times we may think going to a 10w30 gives us a "thicker oil than a 0W or 5W. Than is no longer necessarily so. Sometimes the difference favors the 0W or 5W. Some will say a 10w30 will shear less than a 5w30. Of the same brand and type, there is some truth to this. However, there are 5w30 synthetics that will stay in grade longer(miles) than some other 10w30.
I am old enough to remember when you could go to a place called a "filling station" and buy something called "motor oil." It came in 25 cent, 30 cent and 35 cent with 35 cent being the best oil. It came in straight 20, 30, or 40. An oil change with an oil filter could cost you $5.00 if you let the filling station do it for you. Then you would fill up your tank and that could go as high as $2.00. Oil, Gasoline, Oil filters, and Prices have changed, a little, over the years.