The 1.8T engine is very hard on oil for two main reasons:
1. It has turbos, so the same oil is used not only to lubricate the engine, but also to cool the turbos. Turbos get very hot. When the oil passes through the turbos, it also gets very hot and loses its protecting abilities rather quickly.
2. The oil sump capacity of the 1.8T engine is less than 4 quarts, so the additive package gets quickly used up. If there was more oil in this engine, it would last longer, but that's not the case. Thus, I'd recommend a 5K mile oil change, even with synthetics, rather than the OEM 10K change.
Based on oil analyses that I've read, the TBN depletes so much after about 6K miles in the 1.8t that the oil is no longer effective at protecting the engine. TBN = Total Base Number; it is the measurement of the reserve alkalinity of the oil's additive package. The lower the TBN the less the oil's ability to clean the system and suspend contaminants.
I find Mobil1 0w40, perhaps the best Mobil1 oil, to be a favorite among Audi 2.7t & 1.8t owners, according to posts on the Audi boards. The M1 0w30 is a good oil, too, although not quite as robust as the 0w40, IMHO. I'd stay away from the M1 5w30 for this application, and the 10W30 on up are too viscous for this application. Amsoil and Redline make equally good (some say better) oils in similar viscosities. Of course, non-synthetics are not able to long withstand the demands of the 1.8t engine.