What is wrong here??

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The following is ' COPIED ' from an ST 3980 filter box.The filter was made in Mexico.

SuperTech filters are warranted against defecs in desing,materials and workmanship.SuperTech filters satisfy new car warranties when installed according to instructions and replaced at intervals recommended by vehicle and engine manufactures.

Specials synthetic fiber-enhanced filter media is superior to leading brands in trapping micron-sized contaminants and promoting long engine life.

Heavy gauge steel baseplate provides added strength and rigidity whle withstanding heat and extreme pressure.
 
I'm guessing that the boxed is also made there. Its just a bad translation. I've seen worse from english to english.
You should see some of the technical manuals that I've read that were translated from engineerese to technical writer(communication major) english.

As long as the price stays ~$2 a filter, I can tolerate the writing on the box. Funny, I usually don't ever read the marketing BS on the box anyway.
 
quote:

Originally posted by n8wvi:
If they can't make a box, I wouldn't put its contentents on my car......

But that's just me.

Dave


I am leery of the filter too.I did use it but I don't know that I will use one again.I may switch to the Advance Auto Total Grip filter which is made by Purolator.I have used the Total Grip in the past and even cut one open.The Total Grip from all appearances seems to be very well made and they cost $2.48,a little more than the ST but probably worth it.
 
Yeah, I agree. I put a SuperTech on my car's engine and the engine fell out of the bay and onto the highway. Dang things are terrible. The problem was eventually traced to a bad translation of the warranty wording on the carton. Sure wish I'd seen this thread a couple of weeks ago - would've saved me a lot of grief. As far as I'm concerned, any company even suspected of committing a typo should have its entire management staff and ranking corporate officers subject to summary execution without wasting time on the pleasantries of a hearing or trial. The eloquent and precise prose, punctuation, and spelling always evident in posts on BITOG should be the minimally acceptable corporate communications standards.

[ July 07, 2004, 11:36 AM: Message edited by: Ray H ]
 
Wow, what a great idea - I wish I'd thought of that! Then motorguy222 could well end up with a Mexican-made Champion Labs filter under a different name...
 
quote:

Originally posted by Ray H:
Yeah, I agree. I put a SuperTech on my car's engine and the engine fell out of the bay and onto the highway. Dang things are terrible. The problem was eventually traced to a bad translation of the warranty wording on the carton. Sure wish I'd seen this thread a couple of weeks ago - would've saved me a lot of grief. As far as I'm concerned, any company even suspected of committing a typo should have its entire management staff and ranking corporate officers subject to summary execution without wasting time on the pleasantries of a hearing or trial. The eloquent and precise prose, punctuation, and spelling always evident in posts on BITOG should be the minimally acceptable corporate communications standards.

Gee, that's too bad Ray. I bet if you were driving in Mexico that wouldn't have happened at all.
 
quote:

The AcDelco PF52 filter at Advance is NOT a Champion Labs unit, but actually made by Delphi in the USA!

I've personally seen 3 different AC Delco PF47 filter designs at Advanced Auto in the last 6-8 months. Two were US made, the other was made in Mexico. When it comes to AC Delco filters, and many other "OEM" filters, it seems the source/manufacturer/design is subject to change rather frequently.
 
quote:

Originally posted by kev99sl:
I'm a writer by trade. Before that, I was a Senior Editor, before that an Editor, and before that a Proofreader.

This is a pet peeve of mine, but more than that, I believe I have some insight into how these things happen. To those of you who laugh and say this "translation problem" has nothing to do with the quality of the filter itself, or the QC processes in place, I say that's as dumb as saying that cardboard endcaps in Fram filters are just as good as metal ones used elsewhere.

My years in the business have told me that where there's smoke, there's fire. If they care that little about the face they put forward, I suggest that a wise person would find everything else they do suspect.


I understand what your saying, and I think it may be true to a point. However, your assuming that the person who made the typo works at the same place and the same company as the person who has designed the filter and the person who made the filter.

Since the filter is made by an American company, made in a different country, and sold and distributed by a different company, I'm not sure this is the case.

The ST filter I cut apart seemed to be good in quality, although perhaps not as much as other champion labs filters. I have a Mexican made ST, I will cut it apart soon and see if there is any difference.

-T
 
quote:

I understand what your saying, and I think it may be true to a point. However, your assuming that the person who made the typo works at the same place and the same company as the person who has designed the filter and the person who made the filter.

Since the filter is made by an American company, made in a different country, and sold and distributed by a different company, I'm not sure this is the case.

The ST filter I cut apart seemed to be good in quality, although perhaps not as much as other champion labs filters. I have a Mexican made ST, I will cut it apart soon and see if there is any difference.

-T [/QB]

I came off a little melodramatic in that post, I'm afraid!
grin.gif
Bottom line it's just horribly unprofessional. I concede it probably has little to do with the quality of the filter itself ... but maybe not, or maybe not yet. Like I said, where there's smoke, there's usually fire. It's been a pretty good rule of thumb for me: with writing that bad, I can usually expect a product or service just as poor. If I have the choice of eating at a restaurant that offers "gud fud, rielly, wee prmmise," and one that offers "great tasting meals at reasonable prices," guess which one stands a better chance of delivering the goods? Or how about having an operation at a hospital with "smaart dokters what can kut u open OK" as opposed to one that offers "experienced physicians using the most technologically advanced equipment available"? You get the picture.
 
quote:

Originally posted by Ray H:
Yeah, I agree. I put a SuperTech on my car's engine and the engine fell out of the bay and onto the highway. Dang things are terrible. The problem was eventually traced to a bad translation of the warranty wording on the carton. Sure wish I'd seen this thread a couple of weeks ago - would've saved me a lot of grief. As far as I'm concerned, any company even suspected of committing a typo should have its entire management staff and ranking corporate officers subject to summary execution without wasting time on the pleasantries of a hearing or trial. The eloquent and precise prose, punctuation, and spelling always evident in posts on BITOG should be the minimally acceptable corporate communications standards.

lol.gif


Thanks for the laugh.
 
quote:

Originally posted by Ray H:
Wow, what a great idea - I wish I'd thought of that! Then motorguy222 could well end up with a Mexican-made Champion Labs filter under a different name...

With all due respect, you sir have no idea what you're talking about!

The AcDelco PF52 filter at Advance is NOT a Champion Labs unit, but actually made by Delphi in the USA!

 -

 -

 -


[ July 07, 2004, 12:21 PM: Message edited by: Jelly ]
 
quote:

Originally posted by kev99sl:
I'm a writer by trade. Before that, I was a Senior Editor, before that an Editor, and before that a Proofreader.

This is a pet peeve of mine, but more than that, I believe I have some insight into how these things happen. To those of you who laugh and say this "translation problem" has nothing to do with the quality of the filter itself, or the QC processes in place, I say that's as dumb as saying that cardboard endcaps in Fram filters are just as good as metal ones used elsewhere.

My years in the business have told me that where there's smoke, there's fire. If they care that little about the face they put forward, I suggest that a wise person would find everything else they do suspect.


I worked in QC for several years and this type of oversight was unacceptable.I made sure to the best of my ability,that a product that I OK'd,was what it was supposed to be.When the product left my area,it was checked and in many instances double and possibly triple checked by me,or by someone that I trusted to make a good product.If it was checked by another person and they had a concern,they asked me.If I had a concern,I asked someone above me.
QC is a great indicator of any company.If a company has bad QC on one thing,chances are,they have bad QC on others as well.
I don't blame the Mexican workers,I believe that they are hard working individuals and are as capable as the company wants and allows them to be.
 
I'm a writer by trade. Before that, I was a Senior Editor, before that an Editor, and before that a Proofreader.

This is a pet peeve of mine, but more than that, I believe I have some insight into how these things happen. To those of you who laugh and say this "translation problem" has nothing to do with the quality of the filter itself, or the QC processes in place, I say that's as dumb as saying that cardboard endcaps in Fram filters are just as good as metal ones used elsewhere.

My years in the business have told me that where there's smoke, there's fire. If they care that little about the face they put forward, I suggest that a wise person would find everything else they do suspect.
 
Our company cars have a little light in the instrument cluster that says "Check Gages", and the #6 radio preset button is upside down to make a "9" and even has upsidedown preset letters beneath (well, above) it. Do I trust the rest of the car?

Well, no I don't. Ah, GM cars....

I'll shut up now.

-James
Owned many a GM :-P
 
Toyotas and Hondas have been known to have misspellings and grammatical errors in their owners manuals.
wink.gif


-T
 
quote:

Originally posted by Solo2driver:
..the #6 radio preset button is upside down to make a "9" and even has upsidedown preset letters beneath (well, above) it...

But, if the speakers are also mounted inverted, then it all works out...
wink.gif
 
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