Quote:
#NYIAS Forget what you've heard. The Hyundai Equus is coming to the U.S., and when it does it'll be powered by a 5.0-liter V8 backed by an eight-speed automatic transmission.
"You didn't hear it from me," a source close to the project told Inside Line today during the New York auto show. "But you wouldn't be far off if you said the car was coming to the United States. Our chairman wants it."
The full-size sedan, which packs the size and luxury to top the Hyundai lineup, should hit the states in "two or three years" according to our source, but the problem right now is price. In Korea the car starts at the equivalent of $96,000, and taking on the Benz S-Class in America is not what Hyundai has in mind. At least not yet.
Hyundai hopes to get the price down to near $50,000 in the States, where it would give Genesis sedan owners a car to move up into. In the meantime, Hyundai will be gauging the public's reaction to the car all week at the New York show.
We expect more than one show-goer to be asked, "What would you pay for this car?" by Hyundai officials as the company creates the business plan for its new Lexus fighter. -- Scott Oldham, Inside Line Editor in Chief
http://blogs.edmunds.com/straightline/20...-to-the-us.html
'Nuff said.
#NYIAS Forget what you've heard. The Hyundai Equus is coming to the U.S., and when it does it'll be powered by a 5.0-liter V8 backed by an eight-speed automatic transmission.
"You didn't hear it from me," a source close to the project told Inside Line today during the New York auto show. "But you wouldn't be far off if you said the car was coming to the United States. Our chairman wants it."
The full-size sedan, which packs the size and luxury to top the Hyundai lineup, should hit the states in "two or three years" according to our source, but the problem right now is price. In Korea the car starts at the equivalent of $96,000, and taking on the Benz S-Class in America is not what Hyundai has in mind. At least not yet.
Hyundai hopes to get the price down to near $50,000 in the States, where it would give Genesis sedan owners a car to move up into. In the meantime, Hyundai will be gauging the public's reaction to the car all week at the New York show.
We expect more than one show-goer to be asked, "What would you pay for this car?" by Hyundai officials as the company creates the business plan for its new Lexus fighter. -- Scott Oldham, Inside Line Editor in Chief
http://blogs.edmunds.com/straightline/20...-to-the-us.html
'Nuff said.