It already did. In 2008.We should pay attention to what's happening to VW because likely the same will happen to Ford and Chevy.
They refuse to innovate and reduce prices, but instead, every time there is a crisis, their solution is always to cut models and staff, aka "consolidate". In the end, they will offer a handful of models that are still expensive and they will act surprised they're loosing market share. Then, they will ask for taxpayer money. Rinse and repeat.
Sequel to follow.