Murky, thanks for comment!
They are still made by Denso, but I believe a couple different origins. The 10010 is made in Japan. I’m not sure what I think of the cartridge in a can style but overall it seems to be a quality filter and I like the fact that it has a silicone anti-drain back valve. I’ll be sticking with these at least while under warranty, and maybe beyond because my local dealer sells them for $2-$3 less than I see them online. They also throw in the crush washers for free with the filters.
For size of the filter I think the pictures are deceiving. It’s pretty small, according to Fram it crosses over to a PH4967.