This Former Jaguar Owner is Embarrassed
- Thread starter Passport1
- Start date
- Status
I don't think it will work unless it's an awesome vehicle. People are not going to shell out $100k just to make a statement and have an unreliable vehicle.
GON
$150 Site Donor 2025
From a Forbes article that thinks the campaign is genius:
"From my totally unscientific subjective perspective, the attention has generally been quite negative. But I’m not sure that’s a bad thing. As Oscar Wilde famously said, “There is only one thing in life worse than being talked about, and that is not being talked about.” If a brand isn’t profitable, that by implication means its existing customer base doesn’t provide sufficient financial benefit. To all those who complain about alienating core customers, they weren’t really working out for Jaguar as an ongoing concern anyway. Jaguar is going upmarket towards customers it didn’t have many of before, more like those who will buy a Range Rover for $200,000."
https://www.forbes.com/sites/jamesm...brand-is-absolute-geniusheres-the-reason-why/
"From my totally unscientific subjective perspective, the attention has generally been quite negative. But I’m not sure that’s a bad thing. As Oscar Wilde famously said, “There is only one thing in life worse than being talked about, and that is not being talked about.” If a brand isn’t profitable, that by implication means its existing customer base doesn’t provide sufficient financial benefit. To all those who complain about alienating core customers, they weren’t really working out for Jaguar as an ongoing concern anyway. Jaguar is going upmarket towards customers it didn’t have many of before, more like those who will buy a Range Rover for $200,000."
https://www.forbes.com/sites/jamesm...brand-is-absolute-geniusheres-the-reason-why/
I said the same thing! The company will go under, and critical parts won't be available at any price.
For those who don't know Jaguar is:
1) Doubling the price
2) Expecting to retain 10% of existing customers
3) Going all EV
4) Launching the concept at the Miami Art Week on December 2
5) There are spy pics and it's not good.
6) If you've been dreaming about a quarter million dollar Chrysler 300 EV, Jag will have a car for you in Pepto Bismol pink or Avocado Green.
Obviously I'm having a bit of fun with this one. On a more serious note, rumor has it that Jag will make:
1) A 4 door GT
2) A crossover
3) A Bentley type vehicle
4) An SUV.
All on the same EV platform.
Here is one "guess"
Last edited:
Nice styling. Nothing stopping Tesla from bringing something very similar to market. If they made it as a Model 3 I'd be in the market.Here is one "guess"
Come to think of it, the Model S is very long in the tooth. If they made something both beautiful and reliable at current Model S prices (without goofy controls), a lot of us would be in the market.
Wealthy people don’t necessarily care about cars. One of the wealthiest people I know (former college roommate) used to drive an old Volvo wagon.
Yes, 100% correct. Looks sell.
I can only say there goes another British icon right down the toilet. We all know the reasons and this is no place to discuss them.
I never understood why JLR is treated as two separate companies, or has been in the past despite the huge crossovers between them.
For years I've been saying that they should officially 'merge' and sell JLR badged cars rather than Jaguar or Land Rover. I.e. sell a JLR Range Rover, or a JLR XE, or a JLR Defender, or a JLR F-Type etc.
What I never understood is why Jaguar ever sold an SUV, because if you want an SUV Jag then surely you'd by a Land Rover?
Regardless of my ideas, I can't help but feel like it's game over for Jaguar. I suspect when they start failing they will find themselves with some convenient lumps of debt moved under their umbrella and they will disappear.
For years I've been saying that they should officially 'merge' and sell JLR badged cars rather than Jaguar or Land Rover. I.e. sell a JLR Range Rover, or a JLR XE, or a JLR Defender, or a JLR F-Type etc.
What I never understood is why Jaguar ever sold an SUV, because if you want an SUV Jag then surely you'd by a Land Rover?
Regardless of my ideas, I can't help but feel like it's game over for Jaguar. I suspect when they start failing they will find themselves with some convenient lumps of debt moved under their umbrella and they will disappear.
Jag's SUV is a CUV at best with very good dynamics... LR/RR vehicles are, well mostly, in different league. Completely agree, this reinvention seems a Hail Mary pass.... That said, if nothing else the coverage, good or bad, reminds folks that Jaguar is still out there. maybe even attract a new audience and if followed up by a more subtle, less controversial marketing campaign, may work. Time will tell.
At least another old British company is rising from the ashes, Royal Enfield. The Indian’s are producing what people like and can afford in the motorcycle world.
Which came first, the chicken or the egg?
About 40 years ago I discovered that having to depreciate our new and newer cars every year was having a major negative effect on our family's Net Worth. [I have calculated our family's Net Worth every January 1 since about 1980.] So I stopped buying new cars and started buying and then keeping good quality cars for as long as they're rust free and reliable - which is about 20 years.
I have to think that simple idea has had a big effect on our family's accumulating wealth.
All that to say, driving older cars may be one of the reasons your friend is wealthy.
Well, while I agree that vehicle expenses are a huge part of budget, and that managing them is part of a solid financial plan…
In my friend’s case, the family business, the one that bears his name, is worth billions. He is one of a very few heirs to the family interest.
And he just doesn’t care about luxury, particularly when it comes to cars. They’re just a means to an end for him.
I guess I'm not that bothered by this Jaguar stuff and I've owned a couple in the past. Jaguar has been in varying states of failure for years. I don't think a logo change, a weird commercial, and a switch to EVs is some magic combo to save them. The type of vehicles they're known for aren't popular these days. I don't think people are clamoring for a large powerful sedan or a GT style coupe or convertible from a mid level prestige brand in large enough numbers to save it, which is likely why they are where they are.
If they wanted to save themselves they'd start making a ton of crossovers and actually market them. I don't think that would help as much as needed to save them though because all of us purists would just complain that isn't what a Jaguar is. What a Jaguar is isn't popular anymore. It's unfortunate. It's a great brand with a great history with no relevance in the modern auto market. I'd love to see the switch to EV save them, but I don't think that's going to have the desired effect.
If they wanted to save themselves they'd start making a ton of crossovers and actually market them. I don't think that would help as much as needed to save them though because all of us purists would just complain that isn't what a Jaguar is. What a Jaguar is isn't popular anymore. It's unfortunate. It's a great brand with a great history with no relevance in the modern auto market. I'd love to see the switch to EV save them, but I don't think that's going to have the desired effect.
- Joined
- Oct 30, 2023
- Messages
- 81
In my opinion, the whining about that ad is peak snowflake 1st world problem syndrome lol.
I saw the ad and personally, I thought it was weird in an avant-garde kind of way. It reminded me of mid-2000 advertising which was cool IMO. As soon as I saw it though, I knew a certain type of demographic was going to diap out about it and I was absolutely spot on.
Certain types of people are so predictable, I wouldn't be surprised if this wasn't what Jaguar wanted to happen with all that R&D they have.
I saw the ad and personally, I thought it was weird in an avant-garde kind of way. It reminded me of mid-2000 advertising which was cool IMO. As soon as I saw it though, I knew a certain type of demographic was going to diap out about it and I was absolutely spot on.
Certain types of people are so predictable, I wouldn't be surprised if this wasn't what Jaguar wanted to happen with all that R&D they have.
Agreed. It just struck me as a high end fashion company which is the audience and style I picture Jaguar wanting to be part of. I love the brand. I just have my concerns about them having the right path forward, especially with so many upset about the ad. Seems people aren’t that open minded, but likely the people who can afford a premium vehicle might be a bit more open minded to follow the demographics some people quote of rich (insert political philosophy here).
I guess the big question is what will the cars actually be? Unless they are recycling some other platform they have the almost fully developed to be available in 12-18 months.
I wouldn't underestimate the means of any particular demographic.
I wouldn't underestimate the means of any particular demographic.
- Status
