Originally Posted By: eljefino
For a while McDonalds had a cheeseburger for $.99 and a double cheeseburger for $1. I was
when my wife ordered a single! Told her in no uncertain terms that we missed the opportunity for me to build a triple for $1.01.
I had one of those doubles once and it grossed me out.
There was an interesting story about how important the Double Cheeseburger is to McDonalds because it gets so many people in the door, especially in the recession. But, as you mention, it is no longer on the dollar menu.
When the recession hit, you may remember that food costs were strangely also rising. Franchisees were losing money on the Double Cheeseburger because of that. Prior to the recession it was a good idea, but afterwards, people began using the dollar menu more exclusively.
So it was now unprofitable, but it was an important way to get people into the door.
So they invented the McDouble with cheese. A Double Cheeseburger with only 1 slice of cheese instead of 2. This kept the cost down, kept it on the dollar menu, kept people coming in, and nobody (customers at least) really noticed the difference.
For a while McDonalds had a cheeseburger for $.99 and a double cheeseburger for $1. I was


I had one of those doubles once and it grossed me out.
There was an interesting story about how important the Double Cheeseburger is to McDonalds because it gets so many people in the door, especially in the recession. But, as you mention, it is no longer on the dollar menu.
When the recession hit, you may remember that food costs were strangely also rising. Franchisees were losing money on the Double Cheeseburger because of that. Prior to the recession it was a good idea, but afterwards, people began using the dollar menu more exclusively.
So it was now unprofitable, but it was an important way to get people into the door.
So they invented the McDouble with cheese. A Double Cheeseburger with only 1 slice of cheese instead of 2. This kept the cost down, kept it on the dollar menu, kept people coming in, and nobody (customers at least) really noticed the difference.
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