The BMW iX - what were they thinking?

[OVERKILL]

After looking at the i4, the grille is a bit.. flamboyant? Others might say obnoxious I'm not bothered by it. The iX on the other hand, it's like they took the i4 front end and stretched it like a tall pair of pants, it just looks BIZARRE!

This is not an attractive front-end:

The rear looks a bit confused too:

But clearly not as bad as the front.

The trunk space doesn't look any bigger (actually, it looks smaller) than the i4 because of the body panel "saddle bags" on the sides:

Body-line wise, it looks kind of like a lifted wagon from the rear:

The interior doesn't look too bad (the colour scheme on this particular one isn't my favourite):

But again, I think the i4 wins here too, being more attractive.

And then there's the price. This particular unit, an xDrive50, is $121,860, almost $40,000 more than an M-Sport equipped i4 M50!

It's odd, because the i4 seems like a really good swing and hit for BMW, but the iX is a swing and a miss IMHO, its styling is just, well, awful.

 

[Rand]

wow sleeping bag stitched seats.. not sure what to call that hideous stretched kidney grill.. and the overall styling is BARF.

That was clearly beat with the ugly stick from all angles.

 

[bdcardinal]

The new big grill fad is obnoxious. Also the seat stitching is too busy. That thing fell off the top of the ugly tree and hit every branch on the way down.

 

[Zee09]

Nothing on it bothers me with the exception of the steering wheel shape unless its just a camera thing.

 

[ChristianReske]

What is the purpose of this fake "You can mount 5 point racing seat belts!" holes at the headrests?

 

[OVERKILL]

What is the purpose of this fake "You can mount 5 point racing seat belts!" holes at the headrests?

I have no idea, it's weird eh?

 

[skyactiv]

I have no idea, it's weird eh?

The headrest hole is a good place to poke an ice pick through and stab a driver in the neck.

 

[UncleDave]

What is the purpose of this fake "You can mount 5 point racing seat belts!" holes at the headrests?

air scarf?

 

[Zee09]

What is the purpose of this fake "You can mount 5 point racing seat belts!" holes at the headrests?

All of this coming from a guy with a condom on his head....

 

[OVERKILL]

The headrest hole is a good place to poke an ice pick through and stab a driver in the neck.

That's a bit... morbid.

 

[Zee09]

The headrest hole is a good place to poke an ice pick through and stab a driver in the neck.

No doubt the German designers realized these would be used as taxis in their country.

 

[ChristianReske]

Just had a look at BMW germany homepage.
These are holes. You can see through. Only in the driver and passengers seats. Not on the backseats.

 

[ChristianReske]

No doubt the German designers realized these would be used as taxis in their country.

Yeah, Oktoberfest with all the drunks in the Backseat...

 

[ChristianReske]

All of this coming from a guy with a condom on his head....

Better Safe than Sorry, Sir!

 

[JeffKeryk]

What were they thinking?

 

[OVERKILL]

What were they thinking?

 

[ChristianReske]

BMW design studio:
"No matter what i do, i get payed for it.. LA LA LA.....Just have to tell the bosses some marketing buzz words about design and target group and they nod and approve it... LA LA LA.... *Paints funny Car*"

 

[ChristianReske]

Oh boy.... i just realized that the streets here will get flodded with this things in short time. HELP!

 

[OVERKILL]

Oh boy.... i just realized that the streets here will get flodded with this things in short time. HELP!

You are quite right! You will starting seeing these abominations frequently, and SOON!

 

[FowVay]

I'm old school and a holdout from the Bangle era. Nothing they offer these days interests me. It's sad but seems to be the direction of all designers. I have even heard is said that these horrid designs are due to the desires of the Chinese market. Who knows?