Franklin Electric is a very good brand, but there are many other good brands as well. I'm putting in a brand new well at my farm this week, using a 1/2hp Franklin. Gould is also a very good unit.
Even the average pumps available at home-supply stores are decent quality (not great, but decent). So if the pump is only going to be used a moderate amount of time, and not for uber long cycles, then the Joe Average pump at Home Depot or Menards would be adequate. If it's something that you need extreme performance from, you'll want to buy the best pump you can afford. IMO, this is not where you want to skimp on saving money, but we have to admit that there are folks who maybe don't have the luxury of buying top brands, and so there are reasonably priced alternatives at the home-supply stores which are surprisingly decent.
If you have the ability to upgrade to a 240v unit, do so. About the only reason I can think of which would prohibit you doing so is not having the space for the breakers in your electrical supply box. (240v uses both sides of the phase, so the tied-breaker must bridge two spaces). If you have the ability to do that, get a 240v 2-wire pump and avoid the separate control box also, if you have one. Doubling the voltage cuts the amp draw in half, which save you operational costs.