At least for Denso, if there is an aftermarket replacement, it's easy to go down a grade of material.
Let's say... the aftermarket equivalent is IK20. Then the platinum is PK20.
There is SK for iridium long life.
But then there are suffixes also, like TT for Twin Tip.
But if you have the 3VZ-FE or 1MZ-FE for your Camry SE, the rear bank of spark plugs is difficult to access from the 60° V-angle, where the plenum is in the way. So, it's better to go with iridium so it's not a constant hassle. You may be able to use a bunch of U-joints to slowly remove the spark plugs, or in my case, reach in with my skinny arms and do everything blind with scratched up forearms. Or... remove the intake plenum to get easy access.
What can add to the confusion is I notice the term "OEM" being used a lot with Japanese cars, and I think the reference is what came with the car.
However, with German cars it's very transparent, think about a windshield--there's OE, it has a mfg logo on it. There's OEM, it's made by the same co. that made the OE, but lacks the mfg. logo. Then there's aftermarket, like the ones you get from the chain installer.
Example--my Lexus 02 upstream sensors. Lexus is $220 and $180. Made by Denso. Denso online is $52 and $42. This is aftermarket, not OEM. For all I know OEM doesn't exist. The Lexus are made in Japan. The Denso are made in USA.
Denso is in fact also OE--like with my wife's GM SUV, her alternator.
Again, can be confusing. I myself like OE or OEM, and only aftermarket on parts where it shouldn't make any difference. But in my case with the O2 sensors, Denso has a good reputation and the price was $52 and $42, so I went with them, as would many shops....
net net is spark plugs, I still would like to have OE, or OEM...not aftermarket as this can be controlled...when the choice is OE or aftermaket, that's dicey...
again my .02 ymmv