Well before I was online and actually a year before I was aware that the internet existed, in 1995 I remember seeing one of the kids I went to school with had a souped up Fox body Mustang 5.0 with a Royal Purple sticker in the back window; he bragged that it made the car faster. This was around the time when Splitfire spark plugs and Tornado air filters were being advertised to increase horsepower by XX% GUARANTEED!