Originally Posted By: exranger06
Originally Posted By: yaris0128
Originally Posted By: exranger06
I think manufacturers design vehicles to last about 17 years and about 200k miles.
If they wanted every car to last 17 years they wouldnt get enough repeat business. Thats like McDonalds having to wait a year for each customer to come back for their yearly burger. Would never work.
Two words: market share. The goal isn't to get the same customer to buy the same car year after year, its about taking sales away from other manufacturers. If every person in the US is buying your cars, it doesn't matter if each one of them lasts 17 years, you'll still sell a ton of them every year. And plenty of vehicles are taken off the road prematurely due to accidents, rust, and neglect anyway. Then you get the people who want the latest and newest car who will trade up every few years....
Toyota got to be the world's largest automaker by having a reputation of building reliable LONG-LASTING cars. GM had (HAD, not has) a reputation of building junk that falls apart after a few years and they went bankrupt. Automakers WANT their vehicles to last a long time, not 7 years. Like I said, if you build a reputation for building long-lasting cars, you get bigger market share and good reputation, and sales soar.
I'll have to disagree, you want your market share and you engineer things to last a noticeable but not exceptional time longer than your competition.
IIRC, consumer reports gives a half red dot for 10% above average, and full red for 20%. So 20% would be a good target.
For loyal customers, you want a car that is loyal, eg always starts, and gives lots of warning... sloppy shifts, noises from the engine, noises from the front end, etc. Maybe a window regulator could fail, at least it doesn't leave you stranded.
Hold on to any car long enough and it will get expensive and/ or annoying. Do your own work or understand your car or blow off non-critical systems and it will last longer, cheaper.
Where marketing and engineering meld, and where planned obsolescence kicks in, is having you feel good about your clunker when you trade it in for another of the same. A disaster would be brewing if a non-repairable car frustrated mechanics in its endgame, even dealer ones, and reflected poorly on the make's engineering.