I contacted my local dealer. The salesman said “serious buyers don’t shop around on the internet”. I asked to get transferred to the sales manager and had him go out to Chevrolet’s website his response was “well s**t, thanks for bringing this to my attention”. They are now updating their website RAM and slowly going through and discounting the advertised prices of his in stock inventory by $10-13K.I work at a Ram dealer, and attend the daily sales meeting. Your statement is not what I would be hearing in our meeting. It would be more like our GM telling us how many times that day he's called the Stellantis rep to get pricing competitive with GM.
Factory incentives drives sales. It's that simple.
TBH, HD is a minor part of Sales. 1500 is where the volume is.
Now that I have some rapport built with the manager, I’m going to roll in and point out the extended warranty of the 2026s that will be out soon and try to haggle down even more on a 2025.