Originally Posted By: Olas
Re-branding and Brand Engineering seem to be rife in the US - To me it seems like quite a disingenuous way to behave toward the consumer, but what do I know?
You're quite correct, but there is some clarification needed. The Bosch filters for North American and Japanese applications will be basically P1 clones, while Mann filters for those applications will be Purolator Classic clones. If you have a German car, the Bosch or Mann you get here will be the "real European" Bosch or Mann.
Bosch or Mann using Purolator to make filters for the North American and Japanese applications shouldn't really be considered manufacturing under license or manufacturing farmed out to the lowest bidder. After all, it was a joint venture, and companies form joint ventures for reasons just like this. For an average North American or Japanese application with a modest OCI, the Purolator Classic has been considered a fine choice for many years, and I had no issues using Bosch Premiums (P1 clones), either.
So, I don't take offence at Bosch being a rebranded P1 for the G37 while being a real made in Germany Bosch for the old Audi. However, I don't like where Purolator's QC has gone, so would avoid a Bosch Premium for the G37 for the time being, but would have no problem using a Bosch for the Audi. Fortunately, I do know the difference, while many consumers do not. Rebranding is common, for better or for worse, in North America.
Look at it this way. When I had the old Audi, I could find whatever part I wanted relatively easily and at a good price, from an original equipment supplier. European parts are generally stamped with the part number. A good parts site, with the part number entered into the search engine, will provide good results. But, if I want something right now and even cheaper, it's hard to beat something like the F-150 (or something more current yet similarly common), where everyone wants a piece of the parts pie.