Quote:
o, if this is the case (and that's the way it was when I operated a brand name station 25 yrs ago) then we would have to talk to the district managers and ask them why they called all their stations that day to change the price... and why all branded and non-branded endeed up the same at the end of the day.
Oil company price fixing ???.. what do you think shrug
This is simple. If he doesn't mark up the gas immediately, he/she has to "pay forward" more money.
Apparently the convenience chains don't care about making up the losses, but for a gas & go with minimal profits elsewhere it's a different story.
Let's say the price went up a nickel each load. Let's say the guy raised the price a nickle when he actually got the gas. So the gas cost him $2.50/gallon. In 50 loads, all of his money is in the ground. To get that money back he has to literally go out of business.
Ideally it's a FIFO method where the losses from intermediate price hikes (the call from the terminal telling him that he's shelling out a nickel more per gallon on the next delivered load) are extended long enough to recover the gap costs. Keep in mind that a competitor could take that hit and he, more or less, is forced to take it too.
You have to look at it as an advancing and retreating line above costs. You'll dip below it and have a lag until you're above that line again.