Originally Posted By: Tom NJ
Oil companies aren't selling a composition, they are selling a performance level. How they get to that performance level is their business and the formulations are proprietary. Businesses have a right to protect their technology, and we have a right to not buy their products if we disagree with how much they choose to tell us. Just a free market at work.
The comparison to food products isn't fair - we do not drink motor oils (although there are some BITOGers that I wonder about
) The MSDS reveals all we need to know about the formulation from a health perspective.
Tom NJ
The problems is that they seldom state any objective performance values. The 'performance' they are trying to sell is entirely subjective and based entirely on advertising hype.
Fair enough, but they shouldn't be surprised when Joe Sixpack points to a $2/qt oil and asks "Both are SM, WV50x.xx, etc. certified. Why should I pay 4x as much for your pseudo-synthetic glop?" The expected answer, "Because ours is better!" really doesn't fly.
IMO, nothing in the motor oil business is a true trade secret. Every major player has a lab of chemists that routinely dissect the competition's oil. It's only the 'good-little-consumer' who doesn't know what is in the bottle.
-Moo
Oil companies aren't selling a composition, they are selling a performance level. How they get to that performance level is their business and the formulations are proprietary. Businesses have a right to protect their technology, and we have a right to not buy their products if we disagree with how much they choose to tell us. Just a free market at work.
The comparison to food products isn't fair - we do not drink motor oils (although there are some BITOGers that I wonder about

Tom NJ
The problems is that they seldom state any objective performance values. The 'performance' they are trying to sell is entirely subjective and based entirely on advertising hype.
Fair enough, but they shouldn't be surprised when Joe Sixpack points to a $2/qt oil and asks "Both are SM, WV50x.xx, etc. certified. Why should I pay 4x as much for your pseudo-synthetic glop?" The expected answer, "Because ours is better!" really doesn't fly.
IMO, nothing in the motor oil business is a true trade secret. Every major player has a lab of chemists that routinely dissect the competition's oil. It's only the 'good-little-consumer' who doesn't know what is in the bottle.
-Moo