Mobil 1 in those early days really pushed the cold flow benefits
I don't envy the pioneers (boomers mainly ) having to get up on a cold snowy morning with the jumper cables and the can of starting fluid to get the old 460 BBF or 455 Olds started in the morning
The last time we had a daytime temperature as cold as last Friday here was in the early-mid '80s (1983 or '84), IIRC NOTHING we had would start! No EFI, no synthetic oil, just %^&$# carbureted JUNK! Now everything starts, sometimes on the first try!