Just picked up some Ultra 5-30 at Autozone for $2.90 a qt. Just giving a heads up to those who want to hoard it
Penzoil Ultra @ Autozone
- Thread starter asharris7
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The black color bottles and poor marketing is the reason why it never sold.
Every time I walk into one of these stores on LI chasing one of these great Ultra deals, they are selling it for full pop w/o any discounts.
AZ never seems to mark down oil around here. You are lucky! If you purchased 5 you can get a $10 rebate....
http://contentinfo.autozone.com/znetcs/rebate/en_US/519.pdf
http://contentinfo.autozone.com/znetcs/rebate/en_US/519.pdf
Originally Posted By: asharris7
Just picked up some Ultra 5-30 at Autozone for $2.90 a qt. Just giving a heads up to those who want to hoard it
No rhyme or reason at AutoZone IME - within a few miles of each other, there stores that haven't stocked it in a month, stores that have it on closeout at $3.99 /qt or less, and stores that have it for full price, > $9 /qt.
Just picked up some Ultra 5-30 at Autozone for $2.90 a qt. Just giving a heads up to those who want to hoard it
No rhyme or reason at AutoZone IME - within a few miles of each other, there stores that haven't stocked it in a month, stores that have it on closeout at $3.99 /qt or less, and stores that have it for full price, > $9 /qt.
Originally Posted By: LT4 Vette
The black color bottles and poor marketing is the reason why it never sold.
Market overlap perhaps with PP.
Considering the relative knowledge of the regular joe re: motor oil, the number of choices is staggering and maybe most end up grabbing what they're comfortable with.
The black color bottles and poor marketing is the reason why it never sold.
Market overlap perhaps with PP.
Considering the relative knowledge of the regular joe re: motor oil, the number of choices is staggering and maybe most end up grabbing what they're comfortable with.
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Originally Posted By: asharris7
Just picked up some Ultra 5-30 at Autozone for $2.90 a qt. Just giving a heads up to those who want to hoard it
I have gone to about ten different Azs and haven't been able to get more in the last two week.s
Just picked up some Ultra 5-30 at Autozone for $2.90 a qt. Just giving a heads up to those who want to hoard it
I have gone to about ten different Azs and haven't been able to get more in the last two week.s
Originally Posted By: robshelton
AZ never seems to mark down oil around here. You are lucky! If you purchased 5 you can get a $10 rebate....
http://contentinfo.autozone.com/znetcs/rebate/en_US/519.pdf
I got some PP at wally world for 22 bucks and did the same rebate directly from the Pennzoil website.
AZ never seems to mark down oil around here. You are lucky! If you purchased 5 you can get a $10 rebate....
http://contentinfo.autozone.com/znetcs/rebate/en_US/519.pdf
I got some PP at wally world for 22 bucks and did the same rebate directly from the Pennzoil website.
Originally Posted By: LT4 Vette
The black color bottles and poor marketing is the reason why it never sold.
How do the black bottles effect people's decision making?
I've studied psychology and I find that stuff fascinating.
The black color bottles and poor marketing is the reason why it never sold.
How do the black bottles effect people's decision making?
I've studied psychology and I find that stuff fascinating.
Originally Posted By: Merkava_4
How do the black bottles effect people's decision making?
Think about it: black bottle = black oil. People have been conditioned to believe "black oil is bad"...it's old and it's dirty and it ruins engines. I believe the colour of the bottle and the marketing strategy could subconsciously affect the decisions of ill-informed or ignorant people, and there are WAY more of them than there are of US.
How do the black bottles effect people's decision making?
Think about it: black bottle = black oil. People have been conditioned to believe "black oil is bad"...it's old and it's dirty and it ruins engines. I believe the colour of the bottle and the marketing strategy could subconsciously affect the decisions of ill-informed or ignorant people, and there are WAY more of them than there are of US.
Quote:
Think about it: black bottle = black oil. People have been conditioned to believe "black oil is bad"...it's old and it's dirty and it ruins engines. I believe the colour of the bottle and the marketing strategy could subconsciously affect the decisions of ill-informed or ignorant people, and there are WAY more of them than there are of US.
I think you guys are reaching here. Not to mention the Ultra bottle isnt actually black. Its more of a dark graphite color. But if thats true, how does Pennzoil YB sell with a black cap? Or Castrol Syntec, which has always had a black bottle?
I can understand the argument that it may have been poor marketing. When they came out with Ultra, I really didn't see the point in keeping Platinum in the line up. Most consumers I suspect just saw "synthetic" on both labels and went with the slightly cheaper one (Platinum).
Think about it: black bottle = black oil. People have been conditioned to believe "black oil is bad"...it's old and it's dirty and it ruins engines. I believe the colour of the bottle and the marketing strategy could subconsciously affect the decisions of ill-informed or ignorant people, and there are WAY more of them than there are of US.
I think you guys are reaching here. Not to mention the Ultra bottle isnt actually black. Its more of a dark graphite color. But if thats true, how does Pennzoil YB sell with a black cap? Or Castrol Syntec, which has always had a black bottle?
I can understand the argument that it may have been poor marketing. When they came out with Ultra, I really didn't see the point in keeping Platinum in the line up. Most consumers I suspect just saw "synthetic" on both labels and went with the slightly cheaper one (Platinum).
TGMO and some Amsoil bottles are black too. . . .
Originally Posted By: ChrisD46
Green (QSAD) and Yellow (PYB) make me want to go racing !
Or cheer for the Packers!
Green (QSAD) and Yellow (PYB) make me want to go racing !
Or cheer for the Packers!
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