Originally Posted By: vitez
The shape of the bottle is great, should be very easy to handle and pour. The graphics are terrible.
Each bottle looks far too similar, the labels are too busy with not enough to differentiate between them. SOPUS should keep the yellow circle with the Pennzoil logo, drop the huge vertical "PENNZOIL" and enlarge the Platinum, Ultra Platinum, Gold lettering to differentiate the levels of product more clearly. Just my 2 pennies.
+1
My thoughts as well, and I think the different bottle colors (yellow, silver, charcoal/black, copper/bronze, gold) were much better also.
I don't think the change was a good decision by SOPUS. That seems to be what happens though -- change, even when it's not necessary. Why try to fix something that's not broken. Just my opinion.