quote:
My gut feel is that the concept of an "oil change boutique" isn't a good business proposition. You won't know until you try though.
It's not a good business most likely but here is what I would do.
I'd open up an oil shop that advertises extended drains based on oil analysis, not a mileage interval.
I'd call it: "High Performance Oil"
I'd have heavy advertising on the importance of reducing oil waste and the 3k mile scam put out by Iffy Lube. I'd also mention the savings of extending drains.
I'd carry Mobil 1, Amsoil, Synergyn, Redline, LC and Auto-Rx and all other top end oils. BMW's could get the BMW Castrol if they with to use it. I'd also carry oil analysis kits with links to BITOG. Take a trip to South Texas, pick up some Mexicans and I'd be all set. *I would not carry conventional oils. That would invite the 3k mile rule back in and I'd slowly become a Iffy Lube.
BTW, I'm joking. I would not open up a business for this.
[ October 26, 2004, 10:08 PM: Message edited by: buster ]