I've said it before, but it's really the change in airbox design, where filters are now upside down +ducting work to avoid the majority of dirt.
I bet the manual already did say this and advocated a 30k change or higher.
Designs from the 90s and earlier where the air just hits a vertical filter directly , or going further back those round circle filter, will definitely get dirty faster, and could need the 15k air filter changes; so it's not a universal myth like 3k/3mo oil changes.
Then people go and remove all the ducting and the airbox to put in a cold air intake and an aftermarket K&N or other cone filter, and somehow justifying to themselves that they are saving money because they're cleaning it every year.