You can't tell from the photos, but the winch is center mounted so it can be used either out the front as shown, or out the rear.
I heard that a couple weeks before we were there last they'd used it to deadlift a Grand Cherokee out of a ravine about 40' deep.
Myself, I'd have installed the front tires backward to give more traction in reverse or when winching from the front. Then again, maybe it doesn't matter...