New filter written up in the WSJ.

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Wonder if it is any better than the Amsoil or Mobil 1 filters? Don't see how it is.....but what do I know. Time will tell......

Problem with the "Green or Organic products" over used and overpriced. As soon as you put Organic, Green or Low Fat it is supposed to be better. Sometimes it's more marketing hogwash.

But when I see a product that is viable I will use it.
I consider these products I use as Green: Simple Green cleaner, QuicknBrite cleaner, Amsoil Synthetic fluids.
 
Sounds interesting, but I refuse to purchase any item that says "Green," "Organic," "Enviro-," "Eco," or any of that garbage. That's just marketing for the weak minded hippies of the world.

If it was called something like "TechnoTron 9000 Titanium Oil Filtration System" then I might look at buying one. Also, it would be nice if instead of filter model numbers, they used words like 'Thrasher' and 'Phoenix.' Much easier to remember than 'PH3593A' My oil filter searching days would be over.
 
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Great concept, but the price is high. I will consider buying one if the price is within 10 dollars. Considering that MG oil filter needs to be changed every 10k and is costing according to their website between 22 and 27 dollars. I think their pricing is just not cost effective for most of us. Then you have to believe their claim that the engine oil will last 30k with MG filter.
 
If you look at their website, the filter has been around long enough to have some real world data available, but there is none on their site.

It smells like used male bovine food being marketed to the gullible as fresh grain.
 
Probably nothing more than a combo full flow and bypass. Lost of filters out there that do that.
If you want to really go further, go synthetic, and further yet something like the Endurance synthetic line from Donaldson that adds in antioxidants as the oil ages.
 
Originally Posted By: simple_gifts
http://sec.online.wsj.com/article/SB122451470244150281.html?mod=article-outset-box

Google SOMS filter.

not sure if I have seen this.

2 micron claim2-

-

Read what it actually says, not what you want/think it says, "Can capture particles in the oil down to 2 microns"... ANY filter CAN capture the occasional .001 micron particle. But not as often or as many as a 30 micron particle.
 
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Ugh... The tree huggers have discovered bypass filtration incorporated into a spin on filter. Too bad us Neanderthal, beer swilling, black cloud diesel drivers have been using this technology for quite some time. Two MG filters for my 7.3 is $69.99, two Fleetguard Venturi filters is $44. What is the chance that the conventional section of the MG has better media than the Stratapore in a Fleetguard? Feel good marketing with a healthy dose of premium pricing... No thanks.
 
Just interesting that according to the article you need to swap the filter at 6k anyways....although the oil can be used up to 30k? That doesn't sound that great of a $$ deal.

"Steve Kirchner, SOMS' chief operations officer says the filter still needs to be changed every 6,000 miles, but the oil can remain in the engine for as much as 30,000 miles."
 
According to their website

http://www.microgreenfilter.com/installation/

"For vehicles with a 3,000 mile oil change interval, a new microGreenTM filter is installed every 6,000 miles but the oil is not changed until 24,000 miles (see chart below). For vehicles with a suggested change interval of 5,000 miles or higher, the microGreenTM filter is changed every 10,000 miles and the oil can be used up to 30,000 miles."

it's a s#@$y deal.
 
Originally Posted By: Hethaerto
Wow, BITOG naysayers are hard at it again.



I hope that was said tongue in cheek.

There is a difference between having an open mind and having a big hole in your head with no critical thinking skills.
 
Originally Posted By: XS650
Originally Posted By: Hethaerto
Wow, BITOG naysayers are hard at it again.



I hope that was said tongue in cheek.

There is a difference between having an open mind and having a big hole in your head with no critical thinking skills.


smirk2.gif


BITOGers are notorious for slamming a new product "just because".
 
Not so, Hethaerto. There has to be some sensible economics to anything. Even if you merely subscribed to the "green" aspect of this filter, the claims that they make to enable "un"-reasonable economics are just too far out there. This is like Synlube.

Let's even take the alleged environmentally sound mesh filters. They're great in concept. Clean 'em out every so often ..but at $1xx.xx each, you're looking at decades for ROI over alternatives that will have equal to or, most likely, superior performance.

There is nothing new under the sun. No magic bullets ..merely exchanges of managed problems. You exchange unmanageable problems for manageable problems. I don't think we've trumped the ancient Egyptians for geometry yet (
grin2.gif
)

..but that all said ..buy one ..run any oil for as long as they say ..and see if it works.
21.gif
 
Originally Posted By: Gary Allan
Not so, Hethaerto. There has to be some sensible economics to anything. Even if you merely subscribed to the "green" aspect of this filter, the claims that they make to enable "un"-reasonable economics are just too far out there. This is like Synlube.

Let's even take the alleged environmentally sound mesh filters. They're great in concept. Clean 'em out every so often ..but at $1xx.xx each, you're looking at decades for ROI over alternatives that will have equal to or, most likely, superior performance.

There is nothing new under the sun. No magic bullets ..merely exchanges of managed problems. You exchange unmanageable problems for manageable problems. I don't think we've trumped the ancient Egyptians for geometry yet (
grin2.gif
)

..but that all said ..buy one ..run any oil for as long as they say ..and see if it works.
21.gif





Good post.

Does anyone take Amsoil's claims of driving one dose of their oil for 35k miles?

Nope.

But people use Amsoil anyway because it's fantastic oil.

I read the claims by this filter company and it went in one side and out the other. I have no care for their claims (marketing).

I see interesting technology, and nothing else.

Someone's always going to try to build a better mousetrap.

Perhaps this company's designed a winner?
 
Hethaerto,

Most people are like you, they like to "keep it cheep". If It was reasonnably priced, I will be the first one to try their oil filter.
 
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Well, there's no problem with spending any amount as long as you get value out of it. I don't recommend anyone buy anything from me unless it can pay either in performance or longevity. The gear oils and trans fluids I have no problem whatsoever with due to their outstanding performance and the frequency of change out. Great penetration deep into both axises of value.

Oils are a bit tougher these days. Empty nest types are driving less on average. It's the same with oil filters. The numbers have to flush.

Now there will be some that insist on using top tier products regardless of their needs. That too is governed by value over the alternative in realized/avoided costs.
 
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