Originally Posted By: roushstage2
It doesn't bother me. I'm just asking why you keep repeating it in every post if you don't care? Not my bad that you didn't understand that it was actually a question, hence the "?" mark, and answered it with a question. "Am I affiliated with Ford?" If owning a particular brand of anything constitutes affiliation with them, then sure, I guess so.
Like I've said before ... I don't care. But I like talking technical, and apparently you don't understand the focus of the discussion ... hence it goes in circles.
Originally Posted By: roushstage2
Motorcraft is a separate division though. If you actually call Ford, as I have, they will tell you that you will need to get a hold of someone from Motorcraft or at a dealer who has access to the Motorcraft information. Again, Ford is a car manufacturer; not a filter producer.
So? ... Motorcraft is still "Ford" if it's a division of Ford. The Motorcraft products have the Ford logo or "FoMoCo" on them - look at your filters. They certainly aren't "Purolator", even if Purolator makes the actual product.
Originally Posted By: roushstage2
I'm not talking about people knowing about construction. People will simply NOT buy or use products from certain companies simply because of the NAME. For example, I don't plan on buying or driving anything that says GMC or Chevrolet on it, simply because of who the company is. Nothing to do with specs, colors, options. The name alone.
I just don't blindly go buy OEM brand name parts unless I know they are quality. So if Motorcraft were really all "80% @ 20 microns" you'd still buy them just because they are Ford OEM filters? Wow ... that's real brand name loyalty there.
Originally Posted By: roushstage2
It has nothing to do with me believing their specs are supreme in every way. It's that you are getting upset over a car company not providing specific specifications for oil filters.
I'm just pointing out Fords marketing flaws. I hope someone from Ford is reading this thread.
Originally Posted By: roushstage2
They were good before when they were still only listed as 80% at 20 microns, but now that it is shown that is really the only spec they have listed for them, they are bad?
You think 80% @ 20 microns is good?
Originally Posted By: roushstage2
It's like someone else on this site that said FRAM filters
would be good if they cost 1/2 of what they do. Apparently price determines actual quality too. That is logic at its finest. Won't miss it.
Well, I can buy a Purolator Classic at 1/2 the price of the same filter in Motorcraft (I've used both). The Classic is rated at 97.5% @ 20 microns for $3.50 and the Motorcraft is rated at 80% @ 20 microns for $6 or $7 from the dealer. Which one should I buy?
If the Motorcraft had a published efficiency spec specific to the filter I needed that showed it was just as efficient, then
I might buy it instead, even if it was more money. Value and performance are the criteria I use to make buying decisions.
Companies sell products to make money ... so if Ford is losing sales due to bad technical info on their products then that's their problem. It's obvious that better marketing can only help them.