Microsoft ad
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There may be a series of ads that somehow cleverly tie together and we will then understand the message they are trying to get across. I don't know. I may have a different opinion after I have seen more ads but right now I give an 'F' to the current ad.
Apple has some very clever ads that probably cost Apple a lot less money and are more effective.
The current Microsoft ad is so bad it would make me want to buy a Mac. Or even try Linux.
Apple has some very clever ads that probably cost Apple a lot less money and are more effective.
The current Microsoft ad is so bad it would make me want to buy a Mac. Or even try Linux.
Saw ad #2 twice last night. It seemed a little funnier, but I am lost as to what the ad was trying to convey? Maybe it is a metaphor for Microsoft's products. They come out and you don't like them. They send some patches and work things out. So, maybe the ad is saying, be patient, we will make it all better in the end?
http://valleywag.com/5051455/microsoft-to-announce-jerry-seinfeld-ads-cancelled-tomorrow
Apparently, like Vista, ads are being thrown on the scrap heap.
Apparently, like Vista, ads are being thrown on the scrap heap.
Interesting. Microsoft apologist Paul Thurrott sent his newsletter today that says something much nicer regarding the now defunct ad Seinfeld ad campagin:
Windows, Life without Walls: Microsoft Ad Campaign Enters New Phase
Paul Thurrott, [email protected]
Microsoft on Thursday will enter a new phase in its $300 million advertising campaign, one that moves away from the initial ads featuring comedian Jerry Seinfeld and Microsoft cofounder Bill Gates. In the new ads, which push the themes "Windows: Life without Walls" and "I'm a PC," Microsoft directly tackles the Apple's stereotyping of the PC user and focuses on the diversity of both the PC and its users.
The new ads will debut on television Thursday evening but also include print accompaniments in newspapers and magazines. In sharp contrast to Apple's sarcastic and stereotypical "I'm a Mac, I'm a PC" advertisements, Microsoft does not ridicule (or even mention) its competition. Instead, the ads show the diversity of the PC world and the diversity of those who use PCs. The ads feature some celebrities, but also many regular users from the around the globe and even some Microsoft employees. (Did I spot ClearType guru Bill Hill in there? I think I did.)
Despite not ever mentioning Apple or the Mac by name, the ads very clearly are designed to counter the snobbery that's regularly on display by Apple, its ads, and it's more vocal fans. Microsoft's approach is far warmer and humble, and much more human.
"This is more than software we're talking about," one print ad reads. "It's about an approach to life. An approach dedicated to engineering the absence of anything that might stand in the way ... of life. Today, more than one billion people worldwide have Windows. Which is just another way of saying we have each other."
Microsoft says the new ads let PC users tell their real stories, countering the "caricatures and stereotypes" offered by Apple. "There was a strong desire for us to take back the narrative," Microsoft General Manager David Webster said. He noted that the ads were designed to change the dialogue without dragging Apple threw the mud. Left unsaid, of course, is that that's exactly what Apple's been trying to do to Microsoft and Windows for the past few years.
The ads should also quell criticisms of the Seinfeld/Gates ads, which many found to be vague and off-topic. But Microsoft always intended those ads to be an introduction to a wider series of ads that would get more product-centric over time. And despite the criticism--many coming from Apple-centric types only--advertising experts say they were overwhelmingly successful. Advertising research firm Zeta Interactive says that Microsoft has garnered "overwhelmingly positive buzz" since the ads debuted.
Windows, Life without Walls: Microsoft Ad Campaign Enters New Phase
Paul Thurrott, [email protected]
Microsoft on Thursday will enter a new phase in its $300 million advertising campaign, one that moves away from the initial ads featuring comedian Jerry Seinfeld and Microsoft cofounder Bill Gates. In the new ads, which push the themes "Windows: Life without Walls" and "I'm a PC," Microsoft directly tackles the Apple's stereotyping of the PC user and focuses on the diversity of both the PC and its users.
The new ads will debut on television Thursday evening but also include print accompaniments in newspapers and magazines. In sharp contrast to Apple's sarcastic and stereotypical "I'm a Mac, I'm a PC" advertisements, Microsoft does not ridicule (or even mention) its competition. Instead, the ads show the diversity of the PC world and the diversity of those who use PCs. The ads feature some celebrities, but also many regular users from the around the globe and even some Microsoft employees. (Did I spot ClearType guru Bill Hill in there? I think I did.)
Despite not ever mentioning Apple or the Mac by name, the ads very clearly are designed to counter the snobbery that's regularly on display by Apple, its ads, and it's more vocal fans. Microsoft's approach is far warmer and humble, and much more human.
"This is more than software we're talking about," one print ad reads. "It's about an approach to life. An approach dedicated to engineering the absence of anything that might stand in the way ... of life. Today, more than one billion people worldwide have Windows. Which is just another way of saying we have each other."
Microsoft says the new ads let PC users tell their real stories, countering the "caricatures and stereotypes" offered by Apple. "There was a strong desire for us to take back the narrative," Microsoft General Manager David Webster said. He noted that the ads were designed to change the dialogue without dragging Apple threw the mud. Left unsaid, of course, is that that's exactly what Apple's been trying to do to Microsoft and Windows for the past few years.
The ads should also quell criticisms of the Seinfeld/Gates ads, which many found to be vague and off-topic. But Microsoft always intended those ads to be an introduction to a wider series of ads that would get more product-centric over time. And despite the criticism--many coming from Apple-centric types only--advertising experts say they were overwhelmingly successful. Advertising research firm Zeta Interactive says that Microsoft has garnered "overwhelmingly positive buzz" since the ads debuted.
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Originally Posted By: ToyotaNSaturn
Microsoft directly tackles the Apple's stereotyping of the PC user and focuses on the diversity of both the PC and its users.
90% of PC market domination isn't diverse enough? They want 100% domination and diversity!
Microsoft directly tackles the Apple's stereotyping of the PC user and focuses on the diversity of both the PC and its users.
90% of PC market domination isn't diverse enough? They want 100% domination and diversity!
Quote:
The ads should also quell criticisms of the Seinfeld/Gates ads, which many found to be vague and off-topic. But Microsoft always intended those ads to be an introduction to a wider series of ads that would get more product-centric over time.
Now I get it. The first series of ads were Window ME. Now they are on XP and toward the end they will get to Vista?
The ads should also quell criticisms of the Seinfeld/Gates ads, which many found to be vague and off-topic. But Microsoft always intended those ads to be an introduction to a wider series of ads that would get more product-centric over time.
Now I get it. The first series of ads were Window ME. Now they are on XP and toward the end they will get to Vista?
Originally Posted By: MONKEYMAN
Now I get it. The first series of ads were Window ME. Now they are on XP and toward the end they will get to Vista?
That's the program. What MS doesn't realize is that when the Vista level ads come out, people will long for the old XP level ads and watch reruns of them.
Now I get it. The first series of ads were Window ME. Now they are on XP and toward the end they will get to Vista?
That's the program. What MS doesn't realize is that when the Vista level ads come out, people will long for the old XP level ads and watch reruns of them.
The most recent Microsoft ad is a lot better than the earlier ones. I like the one where they show all the different people who use Windows PCs. And that is a truthful ad-there are a lot of different people who use Windows PCs and Microsoft has over 90% of the desktop market. The Apple ad although creative stereotypes people who use Windows PCs and for that matter people who use Apple Computers. Not everybody who uses an Apple Computer is cool and hip and not everybody who uses a Windows computer is a nerd.
I think if I was Microsoft I would have a ad showing how a person can do everything they want to do with a Windows computer and not have to have an Apple Computer. That would also be a truthful ad because a person can really do everything you want to do with a Windows computer. For example in the past you really needed an Apple Computer for extensive computer graphics and now today there are a lot of people in computer graphics design who have never even used an Apple Computer.
Another effective ad would be to show how much Apple Computers cost compared to a Windows computer.
I think if I was Microsoft I would have a ad showing how a person can do everything they want to do with a Windows computer and not have to have an Apple Computer. That would also be a truthful ad because a person can really do everything you want to do with a Windows computer. For example in the past you really needed an Apple Computer for extensive computer graphics and now today there are a lot of people in computer graphics design who have never even used an Apple Computer.
Another effective ad would be to show how much Apple Computers cost compared to a Windows computer.
OVERKILL
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OVERKILL
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And another one of my favourites:
Well, OVERKILL, that is about right. I have used both Apple and Windows computers. The Windows computer has superior compatiblity with more software and hardware but Mac OS X does run really well (although I still have some reservations about Leopard compared to Tiger).
The comparison between the iMac and the Dell needs to be about the Mac Pro versus the Dell. The iMac is not too bad in price but it is an all-in-one with somewhat limited ability to upgrade. $3999.00 is too high for the iMac but the Mac Pro would probably be somewhere up there once a person had bought a good monitor to go with it and some software. When the most recent Mac Pros came out I think they were listed for something like $2700.00 for the base model (no monitor and basically just O/S). More recently I saw Mac Pros listed for $2200.00. Get a good monitor and some software and $3999.00 is certainly reachable.
In comparison I once saw a Windows computer advertised for about $900.00-$1000.00 WITH the Adobe Creative Suite included (which costs something like $1000.00 itself). I have never seen a deal like that with an Apple Computer. It was such a good deal I was thinking about buying the computer just so I could get the Adobe Creative Suite.
You can run games in Windows XP on a Mac but Windows computers are much better overall for running games, so the games comparison is fair. Otherwise the number of games that can run on an Apple Computer is still limited compared to Windows. But I personally was never really much into games anyway. And of course a person could always buy a game console.
A lot of wires on that Dell but the Mac Pro would be similiar. The iMac is an all-in-one with less wiring. But if something goes out like the monitor you lose everything and not too many upgrade options.
So pretty good comparisons but the price for the iMac is too high. I don't think they run that high unless there are iMacs with very large monitors now.
The comparison between the iMac and the Dell needs to be about the Mac Pro versus the Dell. The iMac is not too bad in price but it is an all-in-one with somewhat limited ability to upgrade. $3999.00 is too high for the iMac but the Mac Pro would probably be somewhere up there once a person had bought a good monitor to go with it and some software. When the most recent Mac Pros came out I think they were listed for something like $2700.00 for the base model (no monitor and basically just O/S). More recently I saw Mac Pros listed for $2200.00. Get a good monitor and some software and $3999.00 is certainly reachable.
In comparison I once saw a Windows computer advertised for about $900.00-$1000.00 WITH the Adobe Creative Suite included (which costs something like $1000.00 itself). I have never seen a deal like that with an Apple Computer. It was such a good deal I was thinking about buying the computer just so I could get the Adobe Creative Suite.
You can run games in Windows XP on a Mac but Windows computers are much better overall for running games, so the games comparison is fair. Otherwise the number of games that can run on an Apple Computer is still limited compared to Windows. But I personally was never really much into games anyway. And of course a person could always buy a game console.
A lot of wires on that Dell but the Mac Pro would be similiar. The iMac is an all-in-one with less wiring. But if something goes out like the monitor you lose everything and not too many upgrade options.
So pretty good comparisons but the price for the iMac is too high. I don't think they run that high unless there are iMacs with very large monitors now.
JHZR2
Staff member
The reality is that the apple computers jut run better, faster and more stable than the windows ones. Yet windows isnt inherently bad either, and you can do a heck of a lot on windows.
Why else did I install windows on my new macbook pro?
Mac starts and stops faster, there is no constant hard drive shuffling, yet it finds things very quickly. THe feel, ergonomics, etc. are far better. I can put it to sleep and wake it up in a matter of about two seconds... windows cant do that.
But windows has the compatibility... lots of stuff is made for it, and again, its not bad, evil or otherwise. Everything goes through stages of development, windows is no different, just more complex, more detailed and present in a more diverse, swifter moving market than other stuff - including apple computers which have a strong grasp on hardware.
JMH
Why else did I install windows on my new macbook pro?
Mac starts and stops faster, there is no constant hard drive shuffling, yet it finds things very quickly. THe feel, ergonomics, etc. are far better. I can put it to sleep and wake it up in a matter of about two seconds... windows cant do that.
But windows has the compatibility... lots of stuff is made for it, and again, its not bad, evil or otherwise. Everything goes through stages of development, windows is no different, just more complex, more detailed and present in a more diverse, swifter moving market than other stuff - including apple computers which have a strong grasp on hardware.
JMH
OVERKILL
$100 Site Donor 2021
JHZR2:
That should be rephrased to read that OSX runs faster than Windows. The hardware is the same between the two systems now. You can run Linux or BSD on both of them, and you can install OSX on the PC. It's quite the gray area now..... Other than Apple's ludicrous pricing.
That should be rephrased to read that OSX runs faster than Windows. The hardware is the same between the two systems now. You can run Linux or BSD on both of them, and you can install OSX on the PC. It's quite the gray area now..... Other than Apple's ludicrous pricing.
OVERKILL I used Macs for many years. The main thing I don't like about Macs is the high cost. Especially in more recent years the professional level Mac desktops have been completely out of sight in terms of price. For the average person the iMac is pretty much all they can afford. The iMac is okay but it is an all-in-one and some people need a computer that can be easily upgraded.
Macs do run really nice and for whatever reasons there is very little malware affecting Mac OS X. And Windows XP can be run on a Mac the same time as Mac OS X which helps with compatibility in case a person has some software or hardware that will not run in Mac OS X.
Some individual people and a couple of companies have run Mac OS X on cheaper Windows type computers which just goes to show that you don't need a $2700.00 Mac Pro to run Mac OS X. Like you say the pricing for Macs is ludicrous.
Now Windows is a headache in some ways but I have run Vista for well over a year with no major issues. Some people here like to talk about the Windows BSOD but I have not experienced anything like that since I think Windows 98. Windows 2000 and Windows XP were both pretty good runners. And anybody who says that Macs cannot have problems either is not exactly honest or does not know what they are talking about. I almost lost all of my data on a Mac and I was saved by DiskWarrior which is a utility program I would recommend for anybody running a Mac.
The main headache with Windows is malware but it is a lot cheaper trying to protect a Windows computer from malware than trying to afford Macs.
It actually makes sense if a person can afford it to run both Windows and a Mac. You can keep the Windows computer in the known areas of the internet and whenever you venture into new territory use the Mac.
If Macs were priced the same as Windows computers I would probably use Macs.
There have been a few other issues. I have repeatedly heard stories that indicate Apple may possibly be slipping in quality control. For example I came across information that a guy who was really sold on Macs said that he had problems with his last few Macs. I have heard stories that Apple may not be covering warranties with the excellence they once had. Stuff like that. Two really good websites on the internet are 'The Lame Leopard' and 'The Mac Sucks!'. That second website is really good even though I don't like the name of the website.
I went ahead and installed Leopard on my iMac but I am not completely sold on Leopard. Many people have reported having problems with Time Machine. Maybe the next O/S, Snow Leopard, will be better. The issues with the Leopard O/S started me to doubt the quality of programming going into Mac O/Ss. In comparison Tiger was rock solid.
And the other issue I have with Apple is that they don't seem to care if a person's software and hardware are no longer compatible with a new O/S release. On the one hand a lot of Apple software like Aperture, iLife, and iWork is quite reasonable in price. But on the other hand it all adds up if you have to buy new software every year.
But with all of that said if a person can afford a Mac a Mac typically really runs smooth. And it is nice not having to worry so much about malware although I think a person should still take precautions. I have to say that the Mac experience is a higher level of experience than Windows.
Macs do run really nice and for whatever reasons there is very little malware affecting Mac OS X. And Windows XP can be run on a Mac the same time as Mac OS X which helps with compatibility in case a person has some software or hardware that will not run in Mac OS X.
Some individual people and a couple of companies have run Mac OS X on cheaper Windows type computers which just goes to show that you don't need a $2700.00 Mac Pro to run Mac OS X. Like you say the pricing for Macs is ludicrous.
Now Windows is a headache in some ways but I have run Vista for well over a year with no major issues. Some people here like to talk about the Windows BSOD but I have not experienced anything like that since I think Windows 98. Windows 2000 and Windows XP were both pretty good runners. And anybody who says that Macs cannot have problems either is not exactly honest or does not know what they are talking about. I almost lost all of my data on a Mac and I was saved by DiskWarrior which is a utility program I would recommend for anybody running a Mac.
The main headache with Windows is malware but it is a lot cheaper trying to protect a Windows computer from malware than trying to afford Macs.
It actually makes sense if a person can afford it to run both Windows and a Mac. You can keep the Windows computer in the known areas of the internet and whenever you venture into new territory use the Mac.
If Macs were priced the same as Windows computers I would probably use Macs.
There have been a few other issues. I have repeatedly heard stories that indicate Apple may possibly be slipping in quality control. For example I came across information that a guy who was really sold on Macs said that he had problems with his last few Macs. I have heard stories that Apple may not be covering warranties with the excellence they once had. Stuff like that. Two really good websites on the internet are 'The Lame Leopard' and 'The Mac Sucks!'. That second website is really good even though I don't like the name of the website.
I went ahead and installed Leopard on my iMac but I am not completely sold on Leopard. Many people have reported having problems with Time Machine. Maybe the next O/S, Snow Leopard, will be better. The issues with the Leopard O/S started me to doubt the quality of programming going into Mac O/Ss. In comparison Tiger was rock solid.
And the other issue I have with Apple is that they don't seem to care if a person's software and hardware are no longer compatible with a new O/S release. On the one hand a lot of Apple software like Aperture, iLife, and iWork is quite reasonable in price. But on the other hand it all adds up if you have to buy new software every year.
But with all of that said if a person can afford a Mac a Mac typically really runs smooth. And it is nice not having to worry so much about malware although I think a person should still take precautions. I have to say that the Mac experience is a higher level of experience than Windows.
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I just love these recurring examples of Socratic dialectic as a means of conflict resolution, which so far have resulted in merely a reductio ad absurdum, which, while rather enjoyable in a sort of S&M way, also give me splitting migraines. At this point I strongly suspect a symptomatic manifestation of a severe internal struggle to be the cause for the bursting forth at roughly monthly intervals. Chairs!
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Mystic, 10.5.4 is rock solid. It took Apple a few patches to get things back to the 10.4 solidness, but it's finally there.
http://www.codeweavers.com/
Mystic, 10.5.4 is rock solid. It took Apple a few patches to get things back to the 10.4 solidness, but it's finally there.
It is just a discussion moribundman. People do get into deep discussions here at this website. For example, how extensive have the discussions been on Mobil 1 versus Pennzoil Platinum? How intensive have those discussions been? Do you tell people involved in those discussions 'enough already!'
I suppose I do have an internal struggle. I like Macs although I don't have any problems with Windows either. I would have to say I like the Mac better than Windows.
One of these days maybe you will want to buy a new Mac. Maybe you are rich and can buy anything you want. If not do the high prices of Macs bother you any? No-my, in that case you really are a Mac Fan right?
If somebody is putting down Microsoft and Windows at this website that seems to be fine with you. If I was saying a lot of negative stuff about Microsoft and Windows that would be all fine-right?
I stopped being in love with any computer company and any O/S a long time ago. But yes I still have some feelings for the Mac. But the price has become a little too steep in my opinion.
People have discussions at this website. What is wrong with that?
I suppose I do have an internal struggle. I like Macs although I don't have any problems with Windows either. I would have to say I like the Mac better than Windows.
One of these days maybe you will want to buy a new Mac. Maybe you are rich and can buy anything you want. If not do the high prices of Macs bother you any? No-my, in that case you really are a Mac Fan right?
If somebody is putting down Microsoft and Windows at this website that seems to be fine with you. If I was saying a lot of negative stuff about Microsoft and Windows that would be all fine-right?
I stopped being in love with any computer company and any O/S a long time ago. But yes I still have some feelings for the Mac. But the price has become a little too steep in my opinion.
People have discussions at this website. What is wrong with that?
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Originally Posted By: Mystic
It is just a discussion, moribundman.
Oh sorry, I thought I'd read all that before. And before. And before. And before...
Quote:
People do get into deep discussions here at this website. For example, how extensive have the discussions been on Mobil 1 versus Pennzoil Platinum? How intensive have those discussions been? Do you tell people involved in those discussions 'enough already!'
I don't read those threads!
Quote:
If somebody is putting down Microsoft and Windows at this website that seems to be fine with you. If I was saying a lot of negative stuff about Microsoft and Windows that would be all fine-right?
Show me just one post in which I have slammed PCs or lauded Macs above and beyond. I don't much care for Microsoft's attempt to monopolize the market, but I don't ever slam PCs. Although, I must say I very much prefer using Option+g over having to to acrobatics doing Ctrl+Alt+C or Alt+0169.
Quote:
I stopped being in love with any computer company and any O/S a long time ago. But yes I still have some feelings for the Mac. But the price has become a little too steep in my opinion.
Better to have loved and lost than never to have loved at all. I find those strong, ambivalent feelings towards inanimate objects utterly riveting!
It is just a discussion, moribundman.
Oh sorry, I thought I'd read all that before. And before. And before. And before...
Quote:
People do get into deep discussions here at this website. For example, how extensive have the discussions been on Mobil 1 versus Pennzoil Platinum? How intensive have those discussions been? Do you tell people involved in those discussions 'enough already!'
I don't read those threads!
Quote:
If somebody is putting down Microsoft and Windows at this website that seems to be fine with you. If I was saying a lot of negative stuff about Microsoft and Windows that would be all fine-right?
Show me just one post in which I have slammed PCs or lauded Macs above and beyond. I don't much care for Microsoft's attempt to monopolize the market, but I don't ever slam PCs. Although, I must say I very much prefer using Option+g over having to to acrobatics doing Ctrl+Alt+C or Alt+0169.
Quote:
I stopped being in love with any computer company and any O/S a long time ago. But yes I still have some feelings for the Mac. But the price has become a little too steep in my opinion.
Better to have loved and lost than never to have loved at all. I find those strong, ambivalent feelings towards inanimate objects utterly riveting!
OVERKILL a while back brought up a lot of good points about the positive aspects of Linux O/Ss. I praised him for his excellent discussion. I am not a big fan of Linux for desktop computers, but he brought up a lot of good points.
A while back moribundman I felt you had made a good point in a post or reply to a post. I agreed with your point and praised what you had to say.
Even if I don't necessarily agree with somebody I can give praise to somebody who makes good points in a discussion.
Is there a rule here that only negative stuff can be brought up about Windows, Microsoft and Vista and only positive stuff can be brought up about Apple and the Mac and Mac OS X and Linux?
In what kind of a classroom does the teacher or professor dictate to the students what they can be negative about in discussions and what they can be positive about?
A while back moribundman I felt you had made a good point in a post or reply to a post. I agreed with your point and praised what you had to say.
Even if I don't necessarily agree with somebody I can give praise to somebody who makes good points in a discussion.
Is there a rule here that only negative stuff can be brought up about Windows, Microsoft and Vista and only positive stuff can be brought up about Apple and the Mac and Mac OS X and Linux?
In what kind of a classroom does the teacher or professor dictate to the students what they can be negative about in discussions and what they can be positive about?
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