Need more info cuz' 10W-30 should not create lifter noise in that engine. Does it make lifter noise at operating temps? Are you using the recommended Motorcraft oil filter? Some of the Ford engines need the silicon ADBV filter. If none of the above, I'll bet there's also a chance the engine was not cared for properly in the past.
Return to 5W-20 - but Auto-Rx, new lifters or an oil filter model change may be needed in your future.