Typically anything with human as quality control end up as a selection and sorting mechanism, that "evolve" and "domesticate" the wild variant. Think dogs and cats and cattles and pigs, they are no longer the wolfs and wild felines and bisons and boars they once were. Same goes for the culture. They likely constantly pick the batch that they like and went back to the ones a few days ago if they don't like what is going on.
The other things they are doing is of course, pick the flour and methods that best suited for the culture and the taste. They probably wanted you to think they are the only one with the secret recipe, like KFC, and we all know in 2021 KFC doesn't have the best chicken.