Is Walmart wiping out the supply of Supertech filters?

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WalMart managers are under the gun to maximize profits. Unsold product taking up shelf space costs money. If a particular brand (including the "house" brand) does not sell well in a particular area, its shelf space will be surrendered to a product that does sell well. WalMart bashers can allege what they will about WalMart's sins of commission or ommission, but that retailer's business model works. Just ask K-mart, Sears, and Target.
 
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Originally posted by Filter guy:
Each Walmart store is an independant profit center. The store manager can determine what products "better" fill the shelf space.

After all Super Tech doesn't say "Walmart" on the filter..




What other store besides WalMart sells Super Tech merchandise?

Go call a midwest regional office & tell then you are a manager at a singular Detroit-area WalMart store. Tell them you are pulling Super Tech off your shelves -- while the other 5000 stores in America continue to stock them.

Then listen very closely as they tell you the ramifications from doing that.
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I'm stating all this on WalMart's ongoing policy to use Super Tech filters at their stores -- their home brand. If they are discontining the brand, then please disregard my post.
 
Triple_Se7en

My ex-boss, who is retired, wife works at Walmart. She moved up the organizational chain and is now Co-store manager at a Walmart SuperCenter.

I know from where I speak...
 
Maybe this article offers insight into why they have pared the offering of oil/filter brands.

Wal-Mart inventory trims create headaches

"As Wal-Mart Stores Inc. looked across its operations recently to find ways of cutting costs, it found it had a problem that afflicts many businesses: too much inventory."
 
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