Originally Posted By: JHZR2
Wow, they sure got everyone duped on "brand image" here. Most all MBs had hubcaps here in the US until the late 1970s. MB sells tractor trailers and buses in the rest of the world. Not here. Why? Brand image. A fool and their money is quickly departed.
Since Ive had such great luck, longevity and low TCO driving 30 YO MB cars, I personally wish they WOULD send more low cost, simple MB cars over. It would set the bar yet higher for the other manufacturers.
I was going to say something but you summed it up nicely.
Doesn't BMW offer lots of hatchbacks the world over, but BMW USA won't import them because it cheapens the brand image?
Remember folks, the US importer does not equal the car maker at large.