Originally Posted By: 440Magnum
GM has a sad history of letting their better brands age poorly, and giving all the attention and advertising to lowest-common-denominator Chevrolet. Pontiac- lost all its sporty identity selling re-badged Cavaliers and vanished. Oldsmobile- same story (and the irony of the 'not your father's Oldsmobile' ad campaign was just sad- your "fathers Oldsmobile" might have been a 442 with a fire-breathing 455, whereas what they were advertising was an anemic front-drive POS with a rattling Chevy v6 under the hood.) Buick- been sliding down the same slippery slope for 20 years, but somehow hanging on. It would be great if they could turn it around the same way Cadillac has turned its image around since the 90s when the Cadillac buyer mean age got up well over 50...
I'm trying to think when the last time Pontiac sold a car was "their own", probably the 1981 Trans Am Turbo? What Cadillac has pulled off is impressive, I'd like to see Ford invest some real money into Lincoln. Cadillac has now moved up their pricing to match the companies they were undercutting and I'm not so sure that will work for them. Their brand has cache but sales are weak/flat.
In 2005 when I was a freshman in college I almost bought a very low mileage 1994 Cadillac STS. Everyone I asked what they thought said pretty much the same thing. "old man car." Some girls said "eww, no." My dad liked it. I passed on that STS only because of Northstar concerns. Then in 2011 I bought a CTS-V and everyone seems to like that. Cadillac had become cool in a short time. They will never get back to the status level of the 50's-60's though.
GM has a sad history of letting their better brands age poorly, and giving all the attention and advertising to lowest-common-denominator Chevrolet. Pontiac- lost all its sporty identity selling re-badged Cavaliers and vanished. Oldsmobile- same story (and the irony of the 'not your father's Oldsmobile' ad campaign was just sad- your "fathers Oldsmobile" might have been a 442 with a fire-breathing 455, whereas what they were advertising was an anemic front-drive POS with a rattling Chevy v6 under the hood.) Buick- been sliding down the same slippery slope for 20 years, but somehow hanging on. It would be great if they could turn it around the same way Cadillac has turned its image around since the 90s when the Cadillac buyer mean age got up well over 50...
I'm trying to think when the last time Pontiac sold a car was "their own", probably the 1981 Trans Am Turbo? What Cadillac has pulled off is impressive, I'd like to see Ford invest some real money into Lincoln. Cadillac has now moved up their pricing to match the companies they were undercutting and I'm not so sure that will work for them. Their brand has cache but sales are weak/flat.
In 2005 when I was a freshman in college I almost bought a very low mileage 1994 Cadillac STS. Everyone I asked what they thought said pretty much the same thing. "old man car." Some girls said "eww, no." My dad liked it. I passed on that STS only because of Northstar concerns. Then in 2011 I bought a CTS-V and everyone seems to like that. Cadillac had become cool in a short time. They will never get back to the status level of the 50's-60's though.