http://autospies.com/Ford-Plans-To-Axe-Mercury

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Originally Posted By: ekpolk
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A tad harsh, don't you think? I certainly get that "badge engineering" will and must go the way of the dinosaur, but with that said, I think that from a styling perspective (assuming that for the last half-century, there haven't been any "genetic" differences between Fords and Mercurys), I always strongly preferred the Mercurys. We owned a 1990 Merc Sable wagon from new for over 10 years and 150k miles. It was much prettier than the Taurus variant, and served us virtually flawlessly that whole time. One of the very best cars I've ever owned.


Personally I have never liked the Mercury styling . It has a almost Buick like quality with plenty of chrome and fake flash.

Actualy the ONLY Mercury products I have even liked or been interested in were the German Fords that were sold as Mercury products like the MKI Capri, Ford Sierra (XR4Ti) and Ford Granada.

Of course the mercury marketing people and dealers had no clue how to sell these things and didn't understand the potential customers at all. They were simply happy to sell Gramps his Marquis and be done with it.

I for one hope Mercury styling does not infect Ford products It it did it would definitely deter me from considering them. Oh and I hate that stupid chick on the tv ads that practically begs folks top ut a a mercury on their list. Gahhh!!
 
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Back in the day when GM sold 1.1 million impala's a year (believe it or not) and ford sold a ton of LTD's it made sense to have an alternate brand, even if it was just badge engineering. I bought a Capri one time because it was different styling than a mustang. Now there are so many cars and brands out there that you don't have to worry about your neighbor having the same thing.
 
Originally Posted By: Burt
Now there are so many cars and brands out there that you don't have to worry about your neighbor having the same thing.


You do have to "worry" if everyone is only buying Camrys/Accords, or Corollas/Civics, like in my area.

'Me-tooism' (sheepleism??) is an epidemic around here!
mad.gif
 
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