They were factory supplied on our former Hyndais. I called them "prostitute" tires. I would have called then hooker tires, but that mght have been a copyright infringement with the company that makes Hooker headers.
Actually they weren't bad. I did have a set on a VW Corrado back the day- they were darn near square. Horrible tires- I bought them in an attempt to get away from the factory Dunlops that only lasted 18K. Dealer let me trade tem in for full credit in 3 days. I ponied up for the Dunlops again. Kumho has come a long way.
This is the closest to accurate. When I would have to call them when I worked at Sears there was a very cheerful recording that would say "thank you for calling Koom Hoe." I laughed every time.
The tire counter guys would pronounce it BEAR-um and Vred-es STEEN but my Swedish friend pronounces it bah (hard r)oom and VRED-esh-stine....but he is Swedish so