Quote:
....Yes, they pushed Champ labs out the door as well as their own store brand....
Ahh, not quite. When Rank purchased Fram after already owning Champ, then a decision was by someone at WM to use Classic as a replacement for the Champ made Super Tech filters, which was their store brand. I suspect that decision was made so that Fram/Rank wouldn't have more of a monopoly on shelf space than they already had/have.
But they really lost very little because the former Champ Super Tech filters got relabeled as Fram, added a brown/black texture to the can, and are used for Wally TLE oil/filter changes. So Champ/Rank are still used by WM just not as a retail item. And like the ST before it, the Classic is given minimal shelf space. Same for Motorcraft, Mopar and AC Delco. The Fram varieties still dominate WM shelf space.
And the P1 is not sold at WM, has a different media and efficiency has shown some tears, so the WM speculation can't be a factor in those. And the tears posted here have only been seen in the spin on type, not cartridges.