Originally Posted by High Performance Lubricants
I do not license any of our oils with the API. That will fundamentally put you within the same chemical box as commodity products. Where other people stop is where we begin. We will start with a licensable ad pack from a top tier additive manufacturer put into very high quality base oils and then improve the performance of the lubricants from there, first in the lab and then and more importantly in service. The API license can certainly isolate an inferior product and it does that well. On the flip side it does not reward someone who chooses to produce something to a higher level of performance than a commodity type product. This too will be true with the PCMO products we will be releasing soon. Our products will not be for everyone. But for those who are looking for a legitimate high performing oil we will get along really well.
David - High Performance Lubricants
Yeah that's the explanation usually given. No problem, I just think it is better to point that out to a potential customer. I don't think what you posted made it clear that you recommend the oil for when those licenses are required, that's all.
I do not license any of our oils with the API. That will fundamentally put you within the same chemical box as commodity products. Where other people stop is where we begin. We will start with a licensable ad pack from a top tier additive manufacturer put into very high quality base oils and then improve the performance of the lubricants from there, first in the lab and then and more importantly in service. The API license can certainly isolate an inferior product and it does that well. On the flip side it does not reward someone who chooses to produce something to a higher level of performance than a commodity type product. This too will be true with the PCMO products we will be releasing soon. Our products will not be for everyone. But for those who are looking for a legitimate high performing oil we will get along really well.
David - High Performance Lubricants
Yeah that's the explanation usually given. No problem, I just think it is better to point that out to a potential customer. I don't think what you posted made it clear that you recommend the oil for when those licenses are required, that's all.