Hertz CEO says buying EVs was a big mistake and very costly to the company margins

Hertz spent a lot of money on ads touting their EVs but apparently forgot to install the charging infrastructure that they showed in their ads. I didn’t realize that Tom Brady was a Charger.
Well I'm sure it was a case of corporate short-term political thinking. Even the CEO's statement doesn't make any sense, so you will continue to buy EVs, but what will you do differently going forward to not experience this problem again?
 
Hertz spent a lot of money on ads touting their EVs but apparently forgot to install the charging infrastructure that they showed in their ads. I didn’t realize that Tom Brady was a Charger.

4lmgirz1-720.jpg
Yeah, they might want to get around to that. Sounds like something my company could have done for them before they bought it out and cut the jobs.
 
I just can't believe there are people that were shocked (figuratively speaking, of course :ROFLMAO: ) by these developments.

IME, the large majority of business travelers renting cars want ZERO headaches or deviation from their regular, well-established schedules. EVs don't really make sense for transient travelers. It's more of a big-city-folk appeal/use case from what I see.
If Hertz delivers a fully charged car it isn't an issue for many business travelers. I've been a heavy business traveler in the past and rarely put more than 50 miles on the cars. Just needed to get from the airport to the branch office I was visiting, that's it.
 
Nope, despite the website saying they do. I rented a Tesla from them and it's a huge pain to be a part time electric car owner. Your whole day revolves around charging. The 110v charger they give you is worthless. If you're not near Superchargers forget about it. Nice driving cars though. Wish they had a hybrid option. The Hertz I rented from had a 80% policy. They had someone who drove over to the supercharger and sat there to charge then. Not a great business practice.
Funny, I have borrowed my parents ID.4 for weeks at a time since they travel a lot. I find it very easy to adapt to and not a huge pain at all.

Now I will agree that a 120v charger is worthless if you need to get somewhere. It's fine if you don't drive a lot, like I don't. I am able to keep the ID.4 80% full using phase 1 only, not that hard if you're charging in the garage and only go to the office2 times a week max, but 1 time most weeks. Of course if I owned one, I'd get a Phase 2 charger put in.
 
Cool story, but this is obviously not about a car you (or anyone) own(s). It’s about rental companies and the challenges that people face if they’re renting EVs in areas away from home. Even I can see some instances (metro areas, retired &/or local work only) where EVs can make a compelling argument.

But the vast majority of experiences show that being a business traveler and needing a rental exposes many more risks and vulnerabilities if one was to choose an EV. Even vacation EV rentals do not have the same level of concerns. But EVs simply do not work for every contingency that is merely routine if one has rented an ICE. 👍🏻
The real story is the staggering incompetence of Hertz. They thought they were just going to send these out seamlessly without charging them at their rental car sites?
 
I’m just thinking there are a lot of reports of EVs rented out by Hertz with low states of charge. That suggests that they haven’t really installed enough chargers.
Did they really think it through - I dont think so.
Is it a great idea - Only in certain applications, Im pro EV and it wouldnt work for me.

Does the post actually quote the the ceo in the linked article - no it does not.
He could have said that elsewhere but not in that article.
 
Yeah the biggest problem is they don't charge them at their location. Would be better if the car came at 80% and you could return it at 50% or something and just pay a few bucks for them to charge it back to 80%.
They'd probably get many more people to take them up on the whole "you can prepurchase your fuel and bring it back empty" thing with an EV. They probably could charge $1.00 per KWH and people would pay it.
 
Funny, I have borrowed my parents ID.4 for weeks at a time since they travel a lot. I find it very easy to adapt to and not a huge pain at all.

Now I will agree that a 120v charger is worthless if you need to get somewhere. It's fine if you don't drive a lot, like I don't. I am able to keep the ID.4 80% full using phase 1 only, not that hard if you're charging in the garage and only go to the office2 times a week max, but 1 time most weeks. Of course if I owned one, I'd get a Phase 2 charger put in.
This is our situation. My wife is fine with 120V. I would have times where that might be a slight issue. I have had a possibility come up where I could end up in a Model S 75D which may make sense for my use, but I'd have to get a move on getting 220V set up. I'm not certain I'll do it, but even with the bit of loss I've figured in for trading somewhat across value wise from the GTI to a Model S, same year same mileage I also get rid of $300 a month in fuel.
 
This is our situation. My wife is fine with 120V. I would have times where that might be a slight issue. I have had a possibility come up where I could end up in a Model S 75D which may make sense for my use, but I'd have to get a move on getting 220V set up. I'm not certain I'll do it, but even with the bit of loss I've figured in for trading somewhat across value wise from the GTI to a Model S, same year same mileage I also get rid of $300 a month in fuel.
That would be interesting to see what the difference is in a garaged charged, real world situation. How much does your electricity cost per KWH?
 
Unless you have a battery failure out of warranty this is just not true. What would be the maintenance items?

Perhaps not maintenance, but wear items. Apparent the biggest is tires, where many insist on something of OEM quality, where Tesla’s tire choices are quite good. They’re also quite heavy, which increases tire wear.
 
Probably the wrong car at the wrong time in the wrong market for Hertz.
An EV is not an attractive proposition away from home, Tesla magically dropping the pricing obviously hurts resale and the last thing anyone wants to pick up at an airport is an EV in a low state of charge in an area one has no real familiarity with.
Hertz probably figured that it could keep these cars busy as a premium offering rather than as blue light specials. They probably also figured that a lot of corporate clients would avail themselves of these as rentals as a bit of greenwashing. Also, on the back end they probably counted on strong resale pricing.
None of this worked out and while I can see how a Model 3 would work just fine for me from my home base, it would not be my pick when traveling, nor that of many others.
Still, a brave effort on the part of the company that they could have implemented much better. I mean, no chargers at the rental locations and cars actually rented out in a low state of charge? WTH?
 
On a side note their was an article awhile back that said if all cars become electric the battery packs are SO heavy that some parking garages won't be able to handle the weight and could collapse. Geez!
 
That would be interesting to see what the difference is in a garaged charged, real world situation. How much does your electricity cost per KWH?
13 cents. I already use our current Tesla in the same situations as the GTI but the GTI is my daily. My wife predominantly drives the Tesla.

Actually I’ve broken this down a couple of times and we figured at $4 a gallon at 35 mpg at worst case scenario is between 2-3 times cheaper per mile.

I figure if you went completely from dead, assumed losses and a bit of the taxes in it would be about $10 to charge. Flat math is $8, but we know not every part of that makes it to the battery. Real world consumption would probably get you 220-230 based on how it’s driven.

The GTI regularly does 35 mpg or slightly better. I do run premium in it, but the car’s numbers are based on premium even though VW says regular is fine. I usually fill up with close to 10 gallons for roughly $42.

I’d have to stop more in the Tesla. That number would start skewing more towards the GTI the more I needed public charging. The thing is though even with my use it would take a couple specific trips to require me to use public charging. I don’t cover that job now so likely I would never need to public charge. I did that job once every three weeks before so that basically means that including being charged before leaving less than 20% of my charging would be public. I’m ready to do it. Just waiting for this local dealer to get impatient to move this Model S and I’ll buy it. The price has already dropped 3 times and they’ve had it 2 months.
 
Last edited:
Back
Top Bottom