High flight time doesn't always confer experience or competence.* Further, most helicopter pilots aren't practiced/experienced in IFR. So, I take the 8,000 logged flight hours of the pilot on this flight with a huge grain of salt - it means he's been flying for a while - but doesn't mean that he's good, or capable.
And, as stated, he was under pressure to fly in marginal conditions.
Many pilots make lousy decisions (to fly in weather that they can't handle, for example, or exceed a limit, or break a rule) with zero consequences. They then get used to that poor decision as normal, never realizing that their risk is high every time they do it. It's known as the "normalization of deviance" and the classic example is the Space Shuttle o-rings. Flight after flight, the o-rings burned through - a huge problem, but since the shuttle didn't blow up, they didn't fix the o-rings and kept flying. Then, the Challenger blew up. And all along, the lowly engineers who said flying with this problem was wrong, were ignored by those in authority who were pressured to make poor decisions.
So, scud run a few times without crashing, and eventually, scud running becomes "normal" - even though it's a terrible idea and reflects poor judgment.
But it's become "normal" so you do it, just like flying with o-rings that burn through. And it's all good - right up until disaster strikes. It's a case of "doing wrong feels so right" because it worked out a few times, and you got away with it, so it must be OK, it must be normal, it must be safe and you feel like you're good at making decisions because everything worked out OK.
*ref: Socrates and his position on the unexamined life - many pilots never take the time to evaluate their performance, never improve, never have the desire to improve. I've seen very high-time pilots (30,000+ hours) who have simply become so complacent that they have no idea how inept they've become. Their simulator performance warranted additional training and evaluation. Some of those evaluations resulted in additional training and revelation to the pilot, while some of those resulted in permanent retirement from flying.