I wonder how many people will equate "lifelong" on the box, with never needs to be changed? I had to research it a bit to see what they were referring to.
Seems like a poor phrase for marketing. I think "any vehicle mileage" would add some context.
Pulled this image off Walmart's website:
Seems like a poor phrase for marketing. I think "any vehicle mileage" would add some context.
Pulled this image off Walmart's website: